Coopetition and the social order of markets: a possible dialogue?

Maicom Sergio Brandão (), Moacir Godinho Filho (), Silvio Eduardo Alvarez Candido (), Pedro Reinaldo Campanini () and Diego Rorato Fogaça ()

Brazilian Journal of Political Economy, 2025, vol. 45, issue 4, 856-875

Abstract: In economic sociology, markets are understood to be embedded in the social network,meaning that exchanges are subject to various factors, including norms, conventions,values, institutional dynamics, and power relations. The construction of a social order inmarkets refers to the coordination problems involving value, cooperation and competitionthat must be resolved. This literature can be related to studies on coopetition in supply chainmanagement, which address legitimate business strategies involving cooperation amongcompeting firms within a market. Although coopetition acknowledges the influence of socialaspects in the dynamics it investigates, these aspects are approached in a fragmented and unsystematicmanner. In order to connect these topics, this study carried out a systematic reviewand content analysis to identify the relationship between the social factors of coopetition insupply chain management and the economic sociology regarding the social order of markets.As a result, seven key factors were identified that can either contribute to or threaten the socialorder of markets in contexts where coopetitive strategies are adopted. This analysis contributesto the development of strategies aimed at market stabilization through the adoptionof coopetition in supply chain management. JEL Classification: L1; L23; L24; L25; L6; M11; Z13.

Keywords: Coopetition; supply chain management; sociology of markets; coordination; social order (search for similar items in EconPapers)
Date: 2025
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