Global Marketing: A New Manifest Destiny?

Charles T. Crespy

American Journal of Business, 1986, vol. 1, issue 1, 3-6

Abstract: Keywords: Global marketing, One market world, Global marketing strategy, Multi‐domestic marketing

Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181198600001

DOI: 10.1108/19355181198600001

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