Franchising: A Growth Strategy for the 1990s

John F. Preble

American Journal of Business, 1992, vol. 7, issue 1, 35-41

Abstract: Keywords: Franchising, Portfolio matrix model, Franchising strategies, Decision making

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199200006

DOI: 10.1108/19355181199200006

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