A Cross‐Cultural Analysis of International Print Advertising: The Case of the U.S.A., Japan, South Korea, and Taiwan

Bob D. Cutler, Rajshekhar Javalgi, L. Craig Foltin, Martin J. Hornyak and D. Steven White

American Journal of Business, 1994, vol. 9, issue 2, 55-62

Abstract: Keywords: Print advertising, International advertising practice, Regional standardization

Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199400014

DOI: 10.1108/19355181199400014

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