The Role of Hispanic Acculturation on Media Exposure,Coupon Use, and Brand Loyalty

Susan M. Petroshius, Stephen J. Newell and Steven J. Ross

American Journal of Business, 1995, vol. 10, issue 2, 35-44

Abstract: Keywords: Hispanic population in USA, Hispanic consumers, Consumer‐related attitudes, Acculturation

Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199500014

DOI: 10.1108/19355181199500014

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