The Small Agency/Client Relationship: The Samll Client’s Perspective

William S Sekely and Vicki L. Blakney

American Journal of Business, 1996, vol. 11, issue 1, 23-30

Abstract: Keywords: Agency performance, Advertising, Agency/client relationship, Service relationships

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199600002

DOI: 10.1108/19355181199600002

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