Commercial Sales in Cable Television: An Overview and a Linear Model

Jagu P. Aiyer and Jayant Rajgopal

American Journal of Business, 1997, vol. 12, issue 1, 27-34

Abstract: Keywords: Commercial advertising, Cable television, TV industry, Cable advertising

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199700003

DOI: 10.1108/19355181199700003

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