Determining Promotional Effectiveness in Small Retail Firms: An Empirical Investigation

Judy Foster Davis

American Journal of Business, 1997, vol. 12, issue 2, 21-28

Abstract: Keywords: Promotional effectiveness, Promotional performance, Promotional measurement, Small buisnesses, Decision making

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181199700010

DOI: 10.1108/19355181199700010

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