Developing and Managing Corporate‐Academic Alliances

Jack T. Marchewka and Lynn Neeley

American Journal of Business, 2000, vol. 15, issue 1, 47-54

Abstract: Keywords: Strategic alliance, Corporate‐alliance relationships, Shared value, Corporate academic alliance

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181200000005

DOI: 10.1108/19355181200000005

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