Best Practice Customer Value and Satisfaction Cultures

Michael S. Garver and Robert L. Cook

American Journal of Business, 2001, vol. 16, issue 1, 11-22

Abstract: Keywords: Customer value, Customer satisfaction, Best practise, Customer value culture

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181200100001

DOI: 10.1108/19355181200100001

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