An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games

Thomas C. Boyd and Timothy C. Krehbiel

American Journal of Business, 2006, vol. 21, issue 2, 21-32

Abstract: Keywords: Sports fans, Major League Baseball (MLB), Game attractiveness, Multiple regression analysis, Promotions, Game attendance

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:19355181200600007

DOI: 10.1108/19355181200600007

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