What is the employment potential of a lean platform? The case of Dutch self-employed service professionals

Paul Jonker-Hoffrén

International Journal of Manpower, 2020, vol. 42, issue 2, 305-321

Abstract: Purpose - The purpose of this article is to study what platform-related user factors influence the employment potential of a lean platform for self-employed professionals. Design/methodology/approach - The article employs the system data of a Dutch platform firm, which include consumers looking for painters (N = 17,224) and self-employed painters (N = 1,752) who pursue client acquisition by submitting proposals (N = 101,974). This data is analysed using non-parametric tests. Findings - Study of this platform shows that the platform functions as a channel of acquisition for self-employed professionals. This lean platform enables matching of information of supply and demand, thereby facilitating processes of acquisition. The number of competitors, distance to a potential job and non-standard proposals are statistically significant factors that influence whether a consumer is interested in a proposal. Effect sizes are very small. Research limitations/implications - This platform is a two-way market for information about service jobs, which excludes a price setting mechanism. The findings of this study cannot be generalized to other forms of platforms. Practical implications - The market for service professionals is very local; therefore, the platform firm may alter the algorithm to accommodate this. Self-employed professionals should approach using the platform in the same way as normal forms of acquisition. Social implications - This particular type of two-sided market is an extension of regular forms of acquisition by creating “weak ties” through the platform. Originality/value - The article uses a unique data set to study the impact and limitations of digitalization of the (labour) market for service professionals.

Keywords: Self-employment; Digital economy; Service professionals; Employment; Two-sided labour market (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijmpps:ijm-01-2019-0037

DOI: 10.1108/IJM-01-2019-0037

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