Psychological empowerment of women entrepreneurs: a netnographic study on twitter

Uttam Chakraborty and Santosh Kumar Biswal

Management Research Review, 2021, vol. 45, issue 6, 717-734

Abstract: Purpose - To attain gender equality, a part of sustainable development goals (SDGs) worldwide, there has been a considerable concentration on women entrepreneurship which ultimately fosters women empowerment. Therefore, the purpose of this paper is to focus on the dimensions of women’s psychological empowerment, and by improving these dimensions, it will ultimately strengthen empowerment of women entrepreneurs which will help to attain the SDGs results such as gender parity, reducing poverty and social disequilibrium. Design/methodology/approach - Social cognitive theory, Vroom's expectancy theory and cultural modernization theory are followed to identify the dimensions of psychological empowerment. The present study conducted netnography in the platform of Twitter to understand the dimensions of psychological empowerment among women entrepreneurs. Findings - The data analysis identifies four psychological women empowerment dimensions, namely, goal internationalization, perceived control, perceived competency and self-esteem. Originality/value - This study attempts to identify the psychological empowerment dimensions in the context of women entrepreneurs. The study integrates three theories to understand the psychological empowerment of women entrepreneurs.

Keywords: Women entrepreneurship; Twitter; Women empowerment; Netnography; Online social media; India; Entrepreneurship and small business management (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eme:mrrpps:mrr-01-2021-0046

DOI: 10.1108/MRR-01-2021-0046

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