Young travelers: culture’s lovers and crowdfunding supporters

Chiara Giachino, Enrico Battisti, Cristina Rovera and Ioanna Stylianou

Management Research Review, 2024, vol. 47, issue 10, 1568-1585

Abstract: Purpose - The purpose of this paper is to investigate the importance of culture as a motivator for young generations to travel and their willingness of using crowdfunding to sustain culture. Design/methodology/approach - Using a mixed-methods sequential exploratory design and through a quantile regression analysis for count data, a sample of 1,721 Italian young people is examined. Findings - The analysis reveals that culture is a significant factor for a trip’s motivation among young generations and crowdfunding represents a key alternative instrument for financing culture. Originality/value - The research fills the gap in extant literature by clarifying the role of culture in the choice of a touristic destination by young generations. This is a significant achievement since understanding the motivations is crucial to attract tourists at a specific destination and it represents a relevant insight for policy makers.

Keywords: Consumer behavior; Culture; Tourism; Crowdfunding; Financial instruments; Young generations (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:mrrpps:mrr-04-2022-0239

DOI: 10.1108/MRR-04-2022-0239

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