GHRM and employer branding: empirical study in developing and developed economies

Paul Kivinda Muisyo, Qin Su, Mercy Muthoni Julius and Syed Far Abid Hossain

Management Research Review, 2023, vol. 46, issue 10, 1297-1314

Abstract: Purpose - The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies. Design/methodology/approach - This study applied a cross-sectional survey for 234 respondents. The sample was derived from multiple databases consisting of firms in developed and developing countries. Findings - The analysis indicates that green competence building practices and green performance management practices are positively related to environmental reputation and hence employer brand. Green employee involvement is exceptional because it has a more positive influence on environmental reputation in developed economies. Originality/value - This study is cross-national in nature and compares GHRM practices in developed and developing economies.

Keywords: Employer branding; Green human resource management; Environmental reputation; Human resource management; Developing economies; Developed economies; Green abilities; Green motivation; Green opportunities (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eme:mrrpps:mrr-04-2022-0280

DOI: 10.1108/MRR-04-2022-0280

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