Canadian public relations students' interest in government communication

Jeremy Berry

Management Research Review, 2013, vol. 36, issue 5, 528-544

Abstract: Purpose - The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach - This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at Calgary, Canada's Mount Royal University. Findings - The results from the small, purposive sample confirm some assumptions employers have about Generation Y and challenge others. The results identify key themes requiring future research. Research limitations/implications - The research is limited in its sample size, but is not meant to be representative. It is a purposive, exploratory study that provides valuable insight into future research. Originality/value - The paper sheds further light on this important topic and fills a gap in the research specific to Generation Y government communicators, offering valuable insight into the recruitment and retention of Generation Y staff in Canadian governments.

Keywords: Government; Public relations; Communication; Recruitment; Retention; Generation Y; Canada (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:mrrpps:v:36:y:2013:i:5:p:528-544

DOI: 10.1108/01409171311327262

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