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Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region

Valentin Munteanu (), Ioan Marius Pantea and Petru Stefea
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Ioan Marius Pantea: Universitatea de Vest din Timisoara
Petru Stefea: Universitatea de Vest din Timisoara

Management & Marketing, 2006, vol. 1, issue 2

Abstract: Organizations Social Responsibility (or CSR - Corporate Social Responsibility) represents a new way "to make business" in the new European economic framework. An increasing number of contemporary companies decide, voluntarily, to contribute to a better society and a cleaner environment. Their strategies include social responsibility as an answer to a variety of social, economic and environmental pressures. These companies aim to transmit a signal towards all the stakeholders: employees, shareholders, investors, customers, providers, public authorities, and non - governmental organizations. Therefore, CSR is a concept which has modified the strategy of many companies. In this paper, the authors attempt a qualitative study of a large number of companies from western region of Romania. The study seeks an answer to a precise question: is CSR known and applied in the Romanian business environment? Our work is focused on four dimensions of CSR: human resource management, relations with stakeholders, community and human rights, environment. Starting from these points, the authors propose a multicriterial model for CSR measurement.

Keywords: corporate strategy; social responsibility; organizational culture; stakeholders. (search for similar items in EconPapers)
Date: 2006
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