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Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Series data maintained by Simona Vasilache ().

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Volume 9, issue 4, 2014

Improving performance in for-profit contracts: a study of buyer-seller communication and red tape Downloads
Kathleen Welsh Voges
The social impact of university entrepreneurship in Romania: Is the institutional discourse replicated or adapted? Downloads
Ramona Cantaragiu, Carmen Păunescu and Shahrazad Hadad
Intellectual capital in social enterprises Downloads
Simona Irina Agoston
Corporate social responsibility and corporate performance: empirical evidence from a panel of the Bucharest Stock Exchange listed companies Downloads
Liliana Nicoleta Simionescu and Ştefan Gherghina
Students’ perception of social networking for academic purposes in Bangladesh Downloads
Hossain Shahid Shohrowardhy and H.M. Kamrul Hassan
Strategic priorities of Iranian companies: an application of mission statement content analysis Downloads
Shahriar Azizi and Vahid Makizadeh
Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres Downloads
František Križan, Kristína Bilková and Pavol Kita
The U.S. bank insurance and resolution experience and lessons for the European Union Downloads
Emmanuel N. Roussakis

Volume 9, issue 3, 2014

Measuring organizational learning. Model testing in two Romanian universities Downloads
Alexandra Luciana Guţă
Leadership succession and the origin of successor in Hungarian SMEs Downloads
Eszter Bogdány, à gnes Balogh and Tibor Csizmadia
Specific business models in the wind energy field in the European Union: comparative study on Romania and Germany Downloads
Adrian Dumitru Tanţău and Maria Nichifor
The effects of IMF conditionality on Romanian economy: evidence from the Bucharest Stock Exchange Downloads
Andreea Săseanu, Hosney (Harry) Zurub, Gurgen Ohanyan and Natalia Bob
Bangladeshi mobile banking service quality and customer satisfaction and loyalty Downloads
Ghosh Kumar Sagib and Barua Zapan
Value congruence and consumer’s satisfaction towards online banking – the mediation role of affective commitment Downloads
Rahman Muhammad Sabbir and Islam Nazrul
The interplay between brands and private labels and its consequences on small and medium wine producers Downloads
Jon Heinrich Hanf
An insight into Romanian organic wine farming Downloads
Laura Gabriela Istudor
Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice Downloads
Carmen Bălan

Volume 9, issue 2, 2014

Understanding Social Entrepreneurship: Let’s Take a Closer Look at the Man Looking in the Mirror (guest editorial) Downloads
Christopher L. Shook
The influence of learning on attitudinal change: a cross cultural analysis of green computing Downloads
Victoria Seitz, Olesia Mihai, Noble Morshed, Martin Mattias and Elias Rizkallah
Current trends in social innovation research: social capital, corporate social responsibility, impact measurement Downloads
Carmen Păunescu
Social impact measurement in social entrepreneurial organizations Downloads
Shahrazad Hadad and Oana (Drumea) Găucă
Corporate social responsibility versus corporate social iresponsibility Downloads
Mirela Popa and Irina Salanță
Study on the convergence of Romanian corporate values with socially desirable values Downloads
Daniela Şerban, Simona Vasilache and Adelina Bărbălău
Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico Downloads
Mario César Dávila-Aguirre, Lisa M. Hanley, Gerardo Lozano-Fernández and Thomas S. Lyons
Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing Downloads
Matthias Greiff, Henrik Egbert and Kreshnik Xhangolli
Factors influencing the consultancy services used in Romanian family businesses Downloads
Luminita Nicolescu, Mariana Nicolae and Irina Ion
Can corporate management tools be successfully applied in public administration – A German-based case study Downloads
Markus Bodemann

Volume 9, issue 1, 2014

Comfort management in changing climate conditions with the use of green roofs Downloads
Adriana Lucia Kadhim‐Abid
Exploring linkages between socio‐demographic factors and customer loyalty in India Downloads
Sita Mishra and Sai Prasad
Web interfaces for e‐CRM in sports: Evidence from Romanian Football Downloads
Vlad Roșca
A country's image as tourist destination for external intermediaries Downloads
Oana Vicol and Adriana Zait
Customer dissatisfaction and delight: completely different concepts, or part of a satisfaction continuum? Downloads
Maria Luiza Souca
2014: The turning point in the post‐crisis world Downloads
Mihai Pascu

Volume 8, issue Special-Issue, 2013

ENERGY AND CLIMATE CHANGE IN EUROPE pp. 9-16 Downloads
Cristina Antonoaie, Victor Antonoaie and Niculaie Antonoaie
IMPORTANCE OF HOSTELS IN TOURISM INDUSTRY AND THEIR PERCEPTION AMONG YOUNG PEOPLE pp. 17-26 Downloads
Gabriela Arionesei, Paul-Panfil Ivan, Elena Zamcu and Andrei Morosan
DIFFERENCES IN CULTURAL ASPECTS BETWEEN STUDENTS AND WORKERS IN ROMANIA – AN EMPIRICAL COMPARISON pp. 27-36 Downloads
Asmus Sven and Ghete Andrada-Iulia
MASS MARKETING FRAUD – A REAL SOURCE OF FINANCING THE INTERNATIONAL TERRORISM pp. 37-44 Downloads
Cristina Balteanu, Oana BĂRBULESCU (şeitan), Mihaela Marcu and Daniela Roxana Vuţă
THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY pp. 45-52 Downloads
Codruta Baltescu and Dana Boşcor
DETERMINANTS OF MEDICAL BRAIN DRAIN IN ROMANIA pp. 53-62 Downloads
Irina Boncea
SOFTWARE CONSUMER BEHAVIOUR AND ITS COMPLEXITY pp. 63-70 Downloads
Axenia Bianca Boitor, Andreea Herţanu and Gabriel Brătucu
BUSINESS EXCELLENCE IN ROMANIA: SOME PRELIMINARY FINDINGS pp. 71-78 Downloads
Ovidiu-Niculae Bordean, Anca Borza and Zenovia Cristiana Pop
ASPECTS REGARDING THE EFFECTIVENESS OF INNOVATIVE SOLUTIONS FOR EARLY STAGE SMEs FINANCING IN EMERGING MARKETS pp. 79-86 Downloads
Mircea Boşcoianu, Gabriela Prelipcean and Mariana Lupan
THE CONSUMPTION OF FAST FOOD PRODUCTS – A CONSTANT EATING HABIT OF YOUNG PEOPLE FROM ALL OVER THE WORLD pp. 87-94 Downloads
Dana Boşcor and Codruta Baltescu
INTERGENERATIONAL LEARNING IN UNIVERSITIES. CASE STUDY: BUCHAREST UNIVERSITY OF ECONOMIC STUDIES pp. 95-102 Downloads
Constantin Bratianu and Mihaela Dan (prejmerean)
THE ACCOUNTING PROFESSION BETWEEN NORMS AND CREATIVITY pp. 103-110 Downloads
Steliana Busuioceanu
A CRITICAL REVIEW OF MARKET-ORIENTATION IN THE ORGANISATIONAL CULTURE OF POST-MERGER ORGANISATIONS pp. 111-124 Downloads
Nicholas Chandler
THE UTILITY OF IFRS FOR SMES IN FINANCIAL COMMUNICATION pp. 125-130 Downloads
Ioana Cristina Colbu
ESTIMATING DYNAMIC PATTERNS FOR RESOURCE CONSUMPTION IN ROMANIA vs. EU pp. 131-140 Downloads
Ramona Daniela Cruceru and Laurenţiu Frăţilă
RESEARCH ABOUT POPULATION’S VIEW ON MODERN HEATING SYSTEMS pp. 141-148 Downloads
Timea Demeter and Gabriel Brătucu
A STRUCTURAL EQUATIONS MODEL OF HIGHER EDUCATION CONVERGENCE IN EUROPE pp. 149-156 Downloads
Alina Mihaela Dima and Simona Vasilache
HAIKU AND ECONOMICS LEARNING STRATEGIES pp. 157-162 Downloads
Violeta Mihaela Dincă
INVENTORY FLOW TILL PRODUCTION CAPACITY pp. 163-168 Downloads
Daniela Magdalena Dinu
CLUSTER PLANNING FOR ACHIEVING SOCIAL BENEFITS pp. 169-176 Downloads
Diana Dragomir, Oana Iamandi and Daniela Popescu
SCENARIOS OF ECONOMIC DEVELOPMENT IN EUROPE pp. 177-182 Downloads
Liliana Duguleana, Constantin Duguleană and Steliana Busuioceanu
ANALYSIS OF EXPOSURE TO CURRENCY RISK AT THE LEVEL OF A BANKING UNIT pp. 183-190 Downloads
Laurenţiu Frăţilă, Robert Şova, Luminiţa Ion and Daniela Borisov
INTERACTION OF THE TAXATION, ECONOMIC GROWTH AND GOVERNMENT SPENDING pp. 191-198 Downloads
Igor Kotlán, Zuzana Machova and Rudolf Macek
USING FUZZY MODELS IN UNIVERSITY OPERATIONS MANAGEMENT pp. 199-204 Downloads
Dorin Lixăndroiu
AN ANALYSIS ON CREATING A CONSULTANCY SYSTEM FOR THE CHAMBER OF COMMERCE AND INDUSTRY OF BRAŞOV USING BUSINESS INTELLIGENCE TOOLS pp. 205-210 Downloads
Radu Lixăndroiu and Catalin Maican
QUALITY STRATEGIES IN THE FIELD OF FOOD & BEVERAGE CASE STUDY: HACCP IMPLEMENTATION AT MCDONALD`S COMPANY pp. 211-220 Downloads
Anca Madar and Andreea Neacşu
A PROPOSAL FOR AN INTERACTIVE SYSTEM FOR ASSISTING TOURIST DECISION MAKING pp. 221-230 Downloads
Catalin Maican and Radu Lixăndroiu
ANALYSIS OF TOURIST BEHAVIOUR TYPOLOGIES. STUDY ON THE 25-35 AGE CATEGORY pp. 231-238 Downloads
Elena-Cristina Mahika
THE ROLE OF SOCIAL CAPITAL IN THE ECONOMIC DEVELOPMENT pp. 239-246 Downloads
Daniela-Mihaela Neamţu, Gabriela Arionesei and Livia-Elena Vranciu
THE DYNAMICS OF ROMANIAS COMPETITIVE POSITION ON EXPORT MARKETS (2001-2011) pp. 247-254 Downloads
Alina Petronela Negrea and Valentin Cojanu
CORRELATIONS AMONG THE DEVELOPMENT OF EU ECONOMIES, ENERGY INTENSITY AND RENEWABLE ENERGY INDICATORS pp. 255-266 Downloads
Maria Nichifor, Roxana Clodniţchi, Daniela Borisov and Adrian Tantau
HEALTH MANAGEMENT. ROMANIA IN EUROPEAN CONTEXT pp. 267-274 Downloads
Elena Cristina Pană and Ileana Nişulescu
KEY ELEMENTS FOR THE IMPROVING OF HUMAN RESOURCE MANAGEMENT IN THE ROMANIAN PUBLIC ADMINISTRATION pp. 275-280 Downloads
Valentin Ionuţ Panea
DETERMINANTS OF HEALTH AND THEIR IMPLICATION ON SOCIAL POLICY IN ROMANIA pp. 281-290 Downloads
Nicoleta Petcu and Anca-Ramona Pralea
ORGANIZATIONAL CITIZENSHIP BEHAVIOR COMPARED ANALYSIS AT ROMANIAN SMEs LEVEL pp. 291-300 Downloads
Alexandra Mihaela Popescu and Alecxandrina Deaconu
CREATIVE ACCOUNTING AS A FORM OF MARKETING pp. 301-308 Downloads
Laura – Maria Popescu and Ileana Nişulescu
CROSS-CULTURAL HOFSTEDE MODEL INDICATORS CHARACTERIZING THE BUSINESS ENVIRONMENT pp. 309-316 Downloads
Adriana RADAN Ungureanu and Diana Rizescu
PROJECT VALUES FROM TEAM MEMBERS’ POINT OF VIEW pp. 317-326 Downloads
Marius Radu, Ioana Mureşan and Răzvan Nistor
EVALUATION MODEL OF HUMAN CAPITAL RATING pp. 327-336 Downloads
Nina Rizun and Maria Rizun
AN INTRODUCTION TO BEHAVIOURAL ECONOMICS: UNDER SAVING FOR RETIREMENT AND NEW ECONOMIC MODELS FOR PREDICTING SAVINGS pp. 337-344 Downloads
Marta-Christina Suciu and Ileana GURAN Teodorescu
INNOVATIVE CLUSTERS AS A KEY ENGINE FOR A LONGRUN SUSTAINABLE COMPETITIVE ADVANTAGE pp. 345-352 Downloads
Marta-Christina Suciu and Andreea Cristina Florea
ORGANIZATIONAL CHARACTERISTICS AND METHODOLOGICAL COMPETENCES. Are there differences within methodological competences needed for thinking and used for work method and style based on the characteristics of the organization? pp. 353-362 Downloads
Lajos Szabó and Anikó Csepregi
RISK DIMENSIONS IN THE ROMANIAN SOLAR ENERGY LANDSCAPE pp. 363-370 Downloads
Adrian Tantau, Horaţiu Regneală and Eliza Laura PAICU (coraş)
THE ANALYSIS OF EFFICIENCY OF INSTRUMENTS USED IN SOP HRD (SECTORAL OPERATIONAL PROGRAMME FOR HUMAN RESOURCES DEVELOPMENT) PROMOTION pp. 371-378 Downloads
Alina Simona Tecău and Ioana Bianca Chiţu
ACCOUNTING TREATMENT FOR PROPERTY, PLANT AND EQUIPMENT REVALUATIONS pp. 379-386 Downloads
Adrian Trifan and Carmen Anton
THE RENDERING PROFITABLE OF THE IMMATERIAL CULTURAL PATRIMONY TRHOUGH TOURISM – SOURCE OF ATTRACTION FOR THE FOREIGN VISITORS pp. 387-394 Downloads
Gabriela Ţigu and Camelia DIŢU Furtună
FAST-FOODS VERSUS RESTAURANTS. AN APPROACH FROM THE YOUNG PEOPLE’S PERSPECTIVE pp. 395-402 Downloads
Elena-Nicoleta Untaru and Ana Ispas
THE IMPORTANCE OF COMMUNICATION IN KNOWLEDGE BASED ECONOMY pp. 403-408 Downloads
Alexandrina Cristina Vasile

Volume 8, issue 4, 2013

Impact of knowledge management practices on selected industries: a structural equation modeling approach Downloads
Ritika Saini
A comparative study on the European renewable energy sources facing globalization Downloads
Georgiana Marin
Innovation in rural tourism: a model for Hungarian accommodation providers Downloads
Csilla Raffai
Gamification applied in affiliate marketing. Case study of 2Parale Downloads
Adrian Vicenţiu Salcu and Carmen Acatrinei (Pantea)
A multi-perspective analysis of food retail internationalization – insights from foreign retailers on the development of the Hungarian and Eastern European markets Downloads
Zsombor Páll and Jon Henrich Hanf
The influence of entrepreneurial orientation and market-based organizational learning on the firm’s strategic innovation capability Downloads
Gheorghe Preda
Approaching corporate social responsibility trough cross sector social partnerships – case study of Bufab Romania Downloads
Cătălina MITRA Crişan
Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube Downloads
Imran Anwar Mir and Kashif Ur Rehman
A model for short message service advertising avoidance determinants – an Iranian experience Downloads
Shahriar Azizi
The impact of mobile service attributes on males’ and females’ purchase decision Downloads
Zafar MUHAMMAD Zeeshan
A marketing perspective on the influences of waiting time and servicescape on perceived value Downloads
Costinel Dobre, Anca Cristina Dragomir and Anca-Maria Milovan-Ciuta
Pygmalion teaching style, is there a need for it? Downloads
Sandra Teodora Carmen Stoicescu and Valentina Mihaela Ghinea

Volume 8, issue 3, 2013

Brand integration practices in mergers and acquisitions Downloads
Dũng Anh Vũ and Ovidiu Moisescu
Eight contemporary trends in the market research industry Downloads
Alina Barbu
Innovation through craftsmanship Downloads
Heinz Hasenkamp and Jürgen Bock
Human resources management in the education departments of museums: A worldwide survey Downloads
Alexandra Zbuchea
Comparative analysis of organizational behaviours in CFR and Deutsche Bahn Downloads
Dana Cătălina Iosif and Simona Vasilache
Cartels in EU: study on the effectiveness of leniency policy Downloads
Oana Dominte, Daniela Şerban and Alina Mihaela Dima
The analysis of the financial performance of local authorities in the context of budgetary constraints Downloads
Mihaela Tudose

Volume 8, issue 2, 2013

Examining workers’ perceptions of spirituality in the workplace: an exploratory study Downloads
Anselmo Ferreira Vasconcelos
A systematic literature review on students’ international mobility and cultural adjustment Downloads
Luminita Nicolescu and Cristina Galalae
Framework of successful management of food supply chain networks in Central and East-European countries Downloads
Taras Gagalyuk and Jon Henrich Hanf
A risk mitigation model in SME’s open innovation projects Downloads
Eliza Laura Coraş and Adrian Tantau
Materialism in consumer behavior and marketing: a review Downloads
Manchiraju Srikant
QR codes in print advertising: elucidating Indian vogue using content analysis Downloads
Singh Rajendra and Bamoriya Hemant
Investigating the factors affecting youth brand choice for mobile phones purchase – a study of private universities students of Peshawar Downloads
Shahzad Khan and Sobia Rohi
The contribution of sustainable marketing to sustainable development Downloads
Victor Danciu

Volume 8, issue 1, 2013

Using power in business relationships – old wine in new skins? Downloads
Vera Belaya and Jon Henrich Hanf
A recursive model for decomposition of direct and indirect costs in HEI in Romania Downloads
Radu Lixăndroiu and Catalin Maican
“Functional” higher education in the present economic context Downloads
Liana Badea
Corruption and bribery assessment – econometrics algorithms and perception index Downloads
Elena Monica Sabău
A comprehensive study and analysis of power sector value chain in India Downloads
Sita Mishra
Structural analysis of engineering consulting and design industry Downloads
Gabriel Sorin Stroe
Corporate ethical values, group creativity, job commitment and performance: The effect of work response on work context Downloads
Nadia Iqbal, Waheed Bhatti and Arshad Zaheer
A study of the correlation between training administration and training motivation Downloads
Ismail Azman, Foboy NURUL Afiqah, Abdullah MUHAMMAD Madi and Mazumder MOHAMMAD NURUL Huda
The influence of overall satisfaction and trust on customer loyalty Downloads
Simona-Mihaela Trif
The “what” and “how” of marketing performance management Downloads
Sorina-Diana Mone, Marius D. Pop and Nicoleta-Dorina Racolța-Paina
An exploratory research on change and performance in small and medium enterprises in Romania Downloads
Daniela Ioniță
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