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Alina Petronela Negrea and Valentin Cojanu ()
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Alina Petronela Negrea: Bucharest University of Economic Studies Romania

Management & Marketing, 2013, vol. 8, issue Special-Issue, 247-254

Abstract: The paper aims to investigate Romania’s export performance from a little tackled perspective in the literature, focusing on the dynamic of the performance of our external sales through data on our competitive position in foreign markets. We will outline the dynamics in key export products, strategic groups of export partners and main competitors in top destination markets in terms of market share and unit values within a period of ten years (2001, 2011). This investigation leads to identifying the size of Romania’s gaps in comparison with its competitors and the variety of competitive advantages in the reference group.

Keywords: export performance; unit values; strategic trade groups; market share; key products; Romania. (search for similar items in EconPapers)
Date: 2013
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