Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice
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Carmen BÄƒlan: Bucharest University of Economic Studies, Romania
Management & Marketing, 2014, vol. 9, issue 3
Digital business is witnessing a tremendous evolution. New technologies shake the traditional business models and shape innovation opportunities. Currently, every business unit may become a technology startup, at the same time as eâ€ commerce extends the boundaries of the consumer behavior in the omnichannel context.
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:9:y:2014:i:3:n:9
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