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Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice

Carmen Bălan
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Carmen Bălan: Bucharest University of Economic Studies, Romania

Management & Marketing, 2014, vol. 9, issue 3

Abstract: Digital business is witnessing a tremendous evolution. New technologies shake the traditional business models and shape innovation opportunities. Currently, every business unit may become a technology startup, at the same time as e†commerce extends the boundaries of the consumer behavior in the omnichannel context.

Date: 2014
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