Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

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Volume 3, issue 4, 2008

Linking the double helix of learning and work to the triple helix of university – industry – government in the Europe of knowledge

Dumitru Miron

Price determination and price strategy in the marketing view

Nicolae Teodorescu, Nicolae Pop and Aurelia-Felicia Stancioiu

The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research

Iacob Catoiu and Tudor Edu

The elaboration and implementation of a strategic management model on the Romanian market

Cristian Costin Nedelcu

Adaptive multiagent system for seismic emergency management

Florin Leon, Mihai Horia Zaharia and Gabriela M. Atanasiu

12th grade students’ behavior in the decision making process of educational choices

Mihai Bacila

Interactions among components of a university system

Mihaela Paun and Miltiade Stanciu

Logistics’ place in the global administration of the product’s life cycle

Ion Stancu and Mihai Varzaru

The „5S” strategy for continuous improvement of the manufacturing processes in autocar exhaust

Gheorghe Dulhai

Volume 3, issue 3, 2008

Examining the antecedents and outcomes of Romanian entrepreneurial orientation

Kevin Groves and Carmen Paunescu

Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies

Constantin Bratianu and Georgiana Victoria Balanescu

Strategies for regional sustainable development in South-West Oltenia

Dragos Talvescu and Mihaela Dima

Assessment of the employees’ performance – premise for the increase of the quality of the distribution services

Alecxandrina Deaconu, Cristian Marinas and Ramona Puia

ON A MODEL REGARDING THE PRODUCT LIFE CYCLE

Alexandru Isaic-Maniu and Viorel Gh. Vodă

Estimation of the Romanian hospitals efficiency in relation to hospital market competition

Simona Vasilache and Mihaela Dan (prejmerean)

Managerial methodology in banking institutions

Raluca Stancu

Volume 3, issue 2, 2008

Does sovereign risk have an effect on corporate rating? Case-study for emerging versus developed countries

Cristina Morar Triandafil and Petre Brezeanu

Leadership and management in the transition Romanian higher education system

Constantin Bratianu

The human implications of management reengineering

Ion Verboncu and Aurel Manolescu

The importance of loyalty of highly performing employees for organizational performance

Ioana-Lavinia Rasca and Alecxandrina Deaconu

Romanian academic marketing. Present and perspectives

Nicolae Pop

Ethics in marketing communication

Silvia Muhcina and Veronica Popovici

Integrating artificial intelligence into organizational intelligence

Florin Leon and Gabriela M. Atanasiu

Organizational knowledge dynamics

Simona Vasilache

Knowledge management implications

Anca Mandruleanu and Mina Fanea-Ivanovici

Volume 3, issue 1, 2008

An exploratory study of the effect of social capital on supply chain relationships: the case of Romania

Daniel A. Glaser-Segura and Laurentiu-Dan Anghel

Using measures of emotions to improve work climate, products and decisionmaking

H. Richard Priesmeyer and Suzanne D. Mudge

Stress – a risk for organizational performance

Alecxandrina Deaconu and Lavinia Rasca

Typological aspects of retailers on the background of market concentration

Dan Cristian Dabija and Nicolae Pop

Romania trying to be an European brand

Luminita Nicolescu, Cristian Paun, Alina-Irina Popescu and Alina Draghici

Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship

Adrian Tantau

Romania as a project-oriented society

Alina Bargaoanu and Loredana Calinescu

Power and satisfaction in the retailer-producer relationship

Corina Pelau

Managing quality in organizations through performance measurement

Carmen Paunescu, Irina Purcarea and Carmen Acatrinei (Pantea)

Volume 2, issue 4, 2007

Fundamental processes in developing organizational intelligence

Constantin Bratianu and Simona Vasilache

A glance of modern logistics. Demand planning process

Domenico Netti

Financial modeling of project financing transactions

Manlio Genero

Do financial markets discipline firms for illegal corporate behaviour?

Monique Arnold and Peter-Jan Engelen

Human resource management in change – one reason: the European Union

Hannah Herlemann

The new concurrent environment and the Eastern Europe changes

Petru Filip

From e-learning to integrated learning architectures. A novel approach to learning management in corporate and higher education contexts

Tilman Kuechler and Karen Schmidt

Authentic learning in business organizations: opportunities and challenges

Cristina Neesham

Industrial placements for undergraduate students – challenges and opportunities

Ivor Perry and Luisa Borg-Myatt

From formal quality to substantial quality: the role of business case in project management

Giuseppe Festa, Gerardino Metallo and Maria Teresa Cuomo

Project oriented university – an emerging concept

Alina Bargaoanu, Elena Negrea and Loredana Calinescu

The innovation misstep

Andrew R. Thomas

Localisation vs. globalisation of typical products and experiential consumption

Vittoria Marino, Carmen Gallucci and Giada Mainolfi

The specific communication strategy for organizations which operate on the writing instruments market

Irina Susanu and Nicoleta Cristache

Volume 2, issue 3, 2007

Entry strategy concepts, determinants and options of US firms into Romania

Andrew R. Thomas

Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment

Alina Filip and Nicolae Pop

Qualitative versus quantitative marketing research

Nicolae Teodorescu, Aurelia-Felicia Stancioiu, Laurentiu-Dan Anghel and Diana Maria Vranceanu

Seismic risk management of lifeline system in urban infrastructure

Gabriela M. Atanasiu, Ana-Diana Ancas and Florin Leon

Operational multidimensional character of the credit-scoring models, applicable to the BSE listed companies, section of equipments

Cristina Morar Triandafil and Petre Brezeanu

Book market and its main characteristics

Victor Boscaiu, Alexandru Isaic-Maniu and Viorel Gh. Voda

Types of non-probabilistic sampling used in marketing research. „Snowball” sampling

Manuela Rozalia Gabor

The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities

Nicoleta Cristache and Irina Susanu

The elaboration of the strategic plan regarding human resources

Cristina Maria Stoica

Volume 2, issue 2, 2007

About Culture and Value. Research Orientations in Cross-Cultural Management

Pierre Dupriez

The Analysis of the System of Factors Influencing Individual Consumer Behaviour

Gabriel Bratucu and Tamara-Oana Bratucu

A Statistical Approach to Brand Positioning

Alexandru Isaic-Maniu and Viorel Gh. Voda

The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest

Constantin Bratianu and Ionela Jianu (Dumitru)

The Cost per Student Equivalent, a University Financial Management Tool

Constantin Oprean, Vasile Motoc and Camelia Oprean-Stan

The Design of Project Management Structural Organization

Dumitru Constantinescu and Cristian Etegan

Pharmaceutical Marketing in the Sanitary-Veterinary Sector

Mihaela Dan (prejmerean) and Simona Vasilache

Globalization and Change Management

Alecxandrina Deaconu

Sustainable Human Development Management and its Determining Indicators

Carmen Bunea

Volume 2, issue 1, 2007

Strategic Approaches in World Pharmaceutical Industry

Ruxandra Ciulu

Marketing Consultancy for Launching a New Service

Sebastian A. Vaduva and Ioan St. Fotea

Organizational Structures of the Enterprise for Implementing Marketing-Controlling

Corina Pelau

Qualitative Techniques for Evaluating the Impact of Risk on Organizations

Laura Novac and Petre Brezeanu

Principles of the Commercial Department Personnel Management in the Textile Industry

Raluca P. Lazarescu

The Semantic Dynamics of the Intellectual Capital Concept

Ionela Jianu (Dumitru) and Constantin Bratianu

Knowledge Management Concepts and Models Applicable in Regional Development

Andrei Nestian

"The Moral Model Crisis" – a reality?

Anca Borza, Mirela Popa and Codruta Osoian

Necessary Mutations in the Marketing Occupations Classification in Romania

Carmen Balan

The Entrepreneurial Approach in Marketing

Florin Foltean

Academic Management of International Relations

Viorel Lefter and Anca Bogdan

Competition Challenges for Romanian Business Environment in the Context of EU Adhesion

Mihaela Dima

The Management of the EU Financed Projects Promotional Campaigns

Loredana Calinescu