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Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

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Volume 3, issue 4, 2008

Linking the double helix of learning and work to the triple helix of university – industry – government in the Europe of knowledge Downloads
Dumitru Miron
Price determination and price strategy in the marketing view Downloads
Nicolae Teodorescu, Nicolae Pop and Aurelia-Felicia Stancioiu
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research Downloads
Iacob Catoiu and Tudor Edu
The elaboration and implementation of a strategic management model on the Romanian market Downloads
Cristian Costin Nedelcu
Adaptive multiagent system for seismic emergency management Downloads
Florin Leon, Mihai Horia Zaharia and Gabriela M. Atanasiu
12th grade students’ behavior in the decision making process of educational choices Downloads
Mihai Bacila
Interactions among components of a university system Downloads
Mihaela Paun and Miltiade Stanciu
Logistics’ place in the global administration of the product’s life cycle Downloads
Ion Stancu and Mihai Varzaru
The „5S” strategy for continuous improvement of the manufacturing processes in autocar exhaust Downloads
Gheorghe Dulhai

Volume 3, issue 3, 2008

Examining the antecedents and outcomes of Romanian entrepreneurial orientation Downloads
Kevin Groves and Carmen Paunescu
Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies Downloads
Constantin Bratianu and Georgiana Victoria Balanescu
Strategies for regional sustainable development in South-West Oltenia Downloads
Dragos Talvescu and Mihaela Dima
Assessment of the employees’ performance – premise for the increase of the quality of the distribution services Downloads
Alecxandrina Deaconu, Cristian Marinas and Ramona Puia
Alexandru Isaic-Maniu and Viorel Gh. Vodă
Estimation of the Romanian hospitals efficiency in relation to hospital market competition Downloads
Simona Vasilache and Mihaela Dan (prejmerean)
Managerial methodology in banking institutions Downloads
Raluca Stancu

Volume 3, issue 2, 2008

Does sovereign risk have an effect on corporate rating? Case-study for emerging versus developed countries Downloads
Cristina Morar Triandafil and Petre Brezeanu
Leadership and management in the transition Romanian higher education system Downloads
Constantin Bratianu
The human implications of management reengineering Downloads
Ion Verboncu and Aurel Manolescu
The importance of loyalty of highly performing employees for organizational performance Downloads
Ioana-Lavinia Rasca and Alecxandrina Deaconu
Romanian academic marketing. Present and perspectives Downloads
Nicolae Pop
Ethics in marketing communication Downloads
Silvia Muhcina and Veronica Popovici
Integrating artificial intelligence into organizational intelligence Downloads
Florin Leon and Gabriela M. Atanasiu
Organizational knowledge dynamics Downloads
Simona Vasilache
Knowledge management implications Downloads
Anca Mandruleanu and Mina Fanea-Ivanovici

Volume 3, issue 1, 2008

An exploratory study of the effect of social capital on supply chain relationships: the case of Romania Downloads
Daniel A. Glaser-Segura and Laurentiu-Dan Anghel
Using measures of emotions to improve work climate, products and decisionmaking Downloads
H. Richard Priesmeyer and Suzanne D. Mudge
Stress – a risk for organizational performance Downloads
Alecxandrina Deaconu and Lavinia Rasca
Typological aspects of retailers on the background of market concentration Downloads
Dan Cristian Dabija and Nicolae Pop
Romania trying to be an European brand Downloads
Luminita Nicolescu, Cristian Paun, Alina-Irina Popescu and Alina Draghici
Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship Downloads
Adrian Tantau
Romania as a project-oriented society Downloads
Alina Bargaoanu and Loredana Calinescu
Power and satisfaction in the retailer-producer relationship Downloads
Corina Pelau
Managing quality in organizations through performance measurement Downloads
Carmen Paunescu, Irina Purcarea and Carmen Acatrinei (Pantea)

Volume 2, issue 4, 2007

Fundamental processes in developing organizational intelligence Downloads
Constantin Bratianu and Simona Vasilache
A glance of modern logistics. Demand planning process Downloads
Domenico Netti
Financial modeling of project financing transactions Downloads
Manlio Genero
Do financial markets discipline firms for illegal corporate behaviour? Downloads
Monique Arnold and Peter-Jan Engelen
Human resource management in change – one reason: the European Union Downloads
Hannah Herlemann
The new concurrent environment and the Eastern Europe changes Downloads
Petru Filip
From e-learning to integrated learning architectures. A novel approach to learning management in corporate and higher education contexts Downloads
Tilman Kuechler and Karen Schmidt
Authentic learning in business organizations: opportunities and challenges Downloads
Cristina Neesham
Industrial placements for undergraduate students – challenges and opportunities Downloads
Ivor Perry and Luisa Borg-Myatt
From formal quality to substantial quality: the role of business case in project management Downloads
Giuseppe Festa, Gerardino Metallo and Maria Teresa Cuomo
Project oriented university – an emerging concept Downloads
Alina Bargaoanu, Elena Negrea and Loredana Calinescu
The innovation misstep Downloads
Andrew R. Thomas
Localisation vs. globalisation of typical products and experiential consumption Downloads
Vittoria Marino, Carmen Gallucci and Giada Mainolfi
The specific communication strategy for organizations which operate on the writing instruments market Downloads
Irina Susanu and Nicoleta Cristache

Volume 2, issue 3, 2007

Entry strategy concepts, determinants and options of US firms into Romania Downloads
Andrew R. Thomas
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment Downloads
Alina Filip and Nicolae Pop
Qualitative versus quantitative marketing research Downloads
Nicolae Teodorescu, Aurelia-Felicia Stancioiu, Laurentiu-Dan Anghel and Diana Maria Vranceanu
Seismic risk management of lifeline system in urban infrastructure Downloads
Gabriela M. Atanasiu, Ana-Diana Ancas and Florin Leon
Operational multidimensional character of the credit-scoring models, applicable to the BSE listed companies, section of equipments Downloads
Cristina Morar Triandafil and Petre Brezeanu
Book market and its main characteristics Downloads
Victor Boscaiu, Alexandru Isaic-Maniu and Viorel Gh. Voda
Types of non-probabilistic sampling used in marketing research. „Snowball” sampling Downloads
Manuela Rozalia Gabor
The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities Downloads
Nicoleta Cristache and Irina Susanu
The elaboration of the strategic plan regarding human resources Downloads
Cristina Maria Stoica

Volume 2, issue 2, 2007

About Culture and Value. Research Orientations in Cross-Cultural Management Downloads
Pierre Dupriez
The Analysis of the System of Factors Influencing Individual Consumer Behaviour Downloads
Gabriel Bratucu and Tamara-Oana Bratucu
A Statistical Approach to Brand Positioning Downloads
Alexandru Isaic-Maniu and Viorel Gh. Voda
The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest Downloads
Constantin Bratianu and Ionela Jianu (Dumitru)
The Cost per Student Equivalent, a University Financial Management Tool Downloads
Constantin Oprean, Vasile Motoc and Camelia Oprean
The Design of Project Management Structural Organization Downloads
Dumitru Constantinescu and Cristian Etegan
Pharmaceutical Marketing in the Sanitary-Veterinary Sector Downloads
Mihaela Dan (prejmerean) and Simona Vasilache
Globalization and Change Management Downloads
Alecxandrina Deaconu
Sustainable Human Development Management and its Determining Indicators Downloads
Carmen Bunea

Volume 2, issue 1, 2007

Strategic Approaches in World Pharmaceutical Industry Downloads
Ruxandra Ciulu
Marketing Consultancy for Launching a New Service Downloads
Sebastian A. Vaduva and Ioan St. Fotea
Organizational Structures of the Enterprise for Implementing Marketing-Controlling Downloads
Corina Pelau
Qualitative Techniques for Evaluating the Impact of Risk on Organizations Downloads
Laura Novac and Petre Brezeanu
Principles of the Commercial Department Personnel Management in the Textile Industry Downloads
Raluca P. Lazarescu
The Semantic Dynamics of the Intellectual Capital Concept Downloads
Ionela Jianu (Dumitru) and Constantin Bratianu
Knowledge Management Concepts and Models Applicable in Regional Development Downloads
Andrei Nestian
"The Moral Model Crisis" – a reality? Downloads
Anca Borza, Mirela Popa and Codruta Osoian
Necessary Mutations in the Marketing Occupations Classification in Romania Downloads
Carmen Balan
The Entrepreneurial Approach in Marketing Downloads
Florin Foltean
Academic Management of International Relations Downloads
Viorel Lefter and Anca Bogdan
Competition Challenges for Romanian Business Environment in the Context of EU Adhesion Downloads
Mihaela Dima
The Management of the EU Financed Projects Promotional Campaigns Downloads
Loredana Calinescu
Page updated 2020-09-29