ON A MODEL REGARDING THE PRODUCT LIFE CYCLE

Alexandru Isaic-Maniu () and Viorel Gh. Vodă
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Viorel Gh. Vodă: „Gh. Mihoc – C. Iacob” Institute of Mathematical Statistics and Applied Mathematics of the Romanian Academy

Management & Marketing, 2008, vol. 3, issue 3

Abstract: In this paper we analyze a modified model for the so-called PLC – Product Life Cycle, the original model being proposed by N. Al. Pop (2000). This PLC is considered here from a reliability theory viewpoint: our modification lies in the fact that the PLC - curve is transformed in a probability density function which allows the application of statistical inferential procedures.

Keywords: average sales; PLC – Product Life Cycle; PLC – curve; Pop’s model; reparametrization; pdf – probability density function. (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:3:y:2008:i:3:n:5

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