Book market and its main characteristics

Victor Boscaiu, Alexandru Isaic-Maniu () and Viorel Gh. Voda
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Victor Boscaiu: Institutul de Statistica Matematica si Matematica Aplicata „Gh. Mihoc – C. Iacob” al Academiei Romane, Bucuresti
Viorel Gh. Voda: Institutul de Statistica Matematica si Matematica Aplicata „Gh. Mihoc – C. Iacob” al Academiei Romane, Bucuresti

Management & Marketing, 2007, vol. 2, issue 3

Abstract: In this study we emphasize some new insights on the “demand and supply couple” in the peculiar case of books production. By this term (“book production”) we refer only to the segment of scientific books and publications (periodical or non-periodical ones) which has a specific, well-defined and usually not a large number of consumers – at least on a restricted geographical area. A book is viewed here not only as a commodity, in its physical sense, but as a bearer of information which is an intangible object with a perennial feature. Our idea concerning the relationship between demand and supply in this field of scientific publications is that the subjects/ domains proposed and/ or treated in these materials influence both demand and supply the stress being laid mainly on the supply. Some actual examples are given also.

Keywords: demand and supply; intangible object; scientific subject; editorial policy; product life-cycle. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:3:n:6

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