Strategic Approaches in World Pharmaceutical Industry

Ruxandra Ciulu

Management & Marketing, 2007, vol. 2, issue 1

Abstract: The pharmaceutical industry is a very unique and spectacular industry, with an impressive evolution along the 20th and the beginning of the 21st centuries, as well as facing a challenging future. The situation in the industry has spectacularly changed in the past two decades, leading to new strategies and new portfolios, especially for the major pharmaceutical companies worldwide. We are now confronted with a mature, stable industry, constantly affected by mergers and acquisitions, as well as by new scientific discoveries. Therefore, trying to foresee the future of such an industry becomes very interesting and challenging at the same time.

Keywords: company portfolio; globalization; medicines; pharmaceutical industry strategy. (search for similar items in EconPapers)
Date: 2007
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