Logistics’ place in the global administration of the product’s life cycle

Ion Stancu and Mihai Varzaru
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Ion Stancu: University of Craiova, The Faculty of Economics and Business Administration
Mihai Varzaru: University of Craiova, The Faculty of Economics and Business Administration

Management & Marketing, 2008, vol. 3, issue 4

Abstract: If logistics can be considered an assembly of methods, functions, and ways used by a company with the purpose of giving clients the goods taken at a low price and in a period of time according to clients’ expectations, taking into consideration the quantities settled by contract, we can say that, in a company, the logistics functionality contributes to coordination the offer by requiring the lowest costs, based on some strategic and tactics plans as well as keeping qualitative relations between suppliers and clients. Logistics can be said to represent the optimization of the company’s both fundamental cycles: the cycle-client (from order to delivery) and the project-cycle (from conception to use). From this point of view, this is an essential component of both the strategy and the companies’ organization. Some companies in West Europe have moved or created new production plants in Centre and East Europe, mainly in the new member states of the European Union (NOKIA from Germany to Romania, RENAULT from France to Romania etc.). This is based on some detailed research on the importance that a functional logistics of industrial platforms has taking into consideration both raw materials and clients’ satisfaction, who, more often than not is far from the production place.

Keywords: client; distribution; performance; supplier; supply. (search for similar items in EconPapers)
Date: 2008
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