Marketing Consultancy for Launching a New Service

Sebastian A. Vaduva and Ioan St. Fotea
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Sebastian A. Vaduva: Universitatea "Emanuel" din Oradea
Ioan St. Fotea: Universitatea "Emanuel" din Oradea

Management & Marketing, 2007, vol. 2, issue 1

Abstract: At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This article presents the idea of developing a consultancy and training sector in Romania – a country in transition towards a developed economy – and analyses the preferences and the needs of the SME sector in this respect.

Keywords: consultancy; SMEs; strategic marketing; training. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:1:n:10

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