The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest

Constantin Bratianu and Ionela Jianu (Dumitru) ()

Management & Marketing, 2007, vol. 2, issue 2

Abstract: The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such formulations. Then, we will perform a critical analysis of the existing vision and mission statements of the Academy of Economic Studies from Bucharest and suggests new statement formulations, as they are essential elements for university strategy.

Keywords: competitive advantage; mission; vision; strategic management; university. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:2:n:4

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