Pharmaceutical Marketing in the Sanitary-Veterinary Sector
Mihaela Dan (prejmerean) () and
Management & Marketing, 2007, vol. 2, issue 2
The paper discusses the particular problems marketing practice encounters in the pharmaceutical sector, investigating some of their underlying causes. The span of the pharmaceutical sector is then restricted to veterinary pharmaceutical marketing, as a domain in which not the clients themselves are targeted, but their physicians and owners, which are to decide on their behalf. If pharmaceutical marketing, in general, is to be doomed as manipulation, which would be the implications of marketing pharmaceutical products to third parties, with no consent from the beneficiary? The marketing tools and marketing contexts will be analyzed, in an attempt to estimate the efficiency of various approaches.
Keywords: pharmaceutical market; strategic marketing; veterinary services. (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:2:n:7
Access Statistics for this article
Management & Marketing is currently edited by Constantin Bratianu
More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().