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Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

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Volume 1, issue 4, 2006

R&D - Strategic elements for innovation and market success Downloads
Alfred Spielkamp and Christian Rammer
Dimensions of knowledge capital Downloads
Marin Apetroae and Adrian Curaj
Intellectual capital as a source of the competitive advantage Downloads
Christina Suciu
A study of Irish service SMEs, concerning quality management programmes Downloads
Vicky O'Rourke and Billy Bennett
Performance measuring of tourism small medium-sized enterprises Downloads
Anca Borza and Ovidiu Bordean
Project management - a growing profession. The Romanian case Downloads
Alina Bargaoanu and Paul Dobrescu
IT based integration business processes Downloads
Radu Lixandroiu
The organizational culture role in promoting innovations Downloads
Adrian Tantau
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express Downloads
Nicolae Pop and Corina Pelau
Integrated communication in the client-bank relationship Downloads
Irina Bena
Customer relationship management Downloads
Mihaela Dan (prejmerean) and Mihaela Dima
Market research on Brasov community issues Downloads
Gabriel Bratucu, Tiberiu Foris, Irina Visan and Tamara-Oana Bratucu
Knowledge management and organizational culture Downloads
Ivor Perry, B.Phil and Sarah Tangai
A mid-term prevision for the medical social services necessities Downloads
Nicoleta Petcu and Bogdan Bacanu
In search of intelligent organizations Downloads
Constantin Bratianu, Simona Vasilache and Ionela Jianu (Dumitru)

Volume 1, issue 3, 2006

Influence of culture on decisions in marketing mix in the international context Downloads
Constantin Sasu
Euro, subject or instrument of marketing Downloads
Florina Pinzaru
An analysis model for the organizational intellectual capital Downloads
Constantin Bratianu
A new paradigm in contemporary marketing: relational marketing Downloads
Nicolae Pop
Project management - a premise for macroeconomic development Downloads
Alina Bargaoanu
Management and marketing university education. Opinions and trust levels of different public categories Downloads
Adriana Zait
Organizational culture evolution - problems of structure and competence Downloads
Eugenia Campeanu-Sonea and Adrian Sonea
Tourists behavior and nationality - criteria for tourists classification and market segmentation Downloads
Dorin Cristian Coita and Alexandru Nedelea
Internal social responsibility and the lohn production. Case study: a small firm from textile industry with foreign capital Downloads
Nicoleta Racolta-Paina and Veronica Maria Mateescu
Modern methods for risks identification in risk management Downloads
Laura Novac and Petre Brezeanu

Volume 1, issue 2, 2006

A Comparative Analysis of the American and Romanian Business Education Programs Downloads
Constantin Bratianu and Christopher L. Shook
Analysis of the satisfaction factors in international cooperation activities with and without capital investment in SMEs Downloads
Bernhard Swoboda and Martin Jaeger
Importance of Trust within the Virtual Companies Downloads
Dieter J. G. Schneider, Marliese Fladnitzer and Sonja Bidmon
Mission and Social Responsibility of Business Organization Downloads
Gh. Gh. Ionescu
Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region Downloads
Valentin Munteanu, Ioan Marius Pantea and Petru Stefea
Knowledge Transfer through European Project Management Downloads
Gabriela Maria Atanasiu
Marketing in the Public Administration Downloads
Alexandru Nedelea
Marketing Specialization in the Sanitary-Veterinary Field Downloads
Mihaela Dan (prejmerean)
Impact of the Managerial Communication upon the Work Productivity in Organization Downloads
Luminita Lupu and Monica Voicu

Volume 1, issue 1, 2006

Cultural Dimensions in the Romanian Management Downloads
Ioan Mihut and Dan Lungescu
Trends in the Marketing Development within the Context of the Knowledge Based Economy Downloads
Valerica Olteanu
Professional Mobility and the Human Resources Flexibility - Premises of the Employment Improvement of Labor Force in Industry Downloads
Anca Borza, Mirela Popa and Codruta Osoian
Qualitative Methods Used in Market Research Downloads
Gabriel Bratucu and Tamara-Oana Bratucu
Management, Efficiency and Efficacy Downloads
Ion Verboncu
Employment and the New Challenges Downloads
Gh. Gh. Ionescu
CATI: Telephone Interviewing Technique Downloads
Carmen Balan
Logistics - Source of Competitivity Downloads
Liviu Ilies
Peter F. Drucker - "The Fiery Stake" of the Modern Management Downloads
Ioan Mihut
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