Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

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R&D - Strategic elements for innovation and market success: Alfred Spielkamp and Christian Rammer
Dimensions of knowledge capital: Marin Apetroae and Adrian Curaj
Intellectual capital as a source of the competitive advantage: Christina Suciu
A study of Irish service SMEs, concerning quality management programmes: Vicky O'Rourke and Billy Bennett
Performance measuring of tourism small medium-sized enterprises: Anca Borza and Ovidiu Bordean
Project management - a growing profession. The Romanian case: Alina Bargaoanu and Paul Dobrescu
IT based integration business processes: Radu Lixandroiu
The organizational culture role in promoting innovations: Adrian Tantau
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express: Nicolae Pop and Corina Pelau
Integrated communication in the client-bank relationship: Irina Bena
Customer relationship management: Mihaela Dan (prejmerean) and Mihaela Dima
Market research on Brasov community issues: Gabriel Bratucu, Tiberiu Foris, Irina Visan and Tamara-Oana Bratucu
Knowledge management and organizational culture: Ivor Perry, B.Phil and Sarah Tangai
A mid-term prevision for the medical social services necessities: Nicoleta Petcu and Bogdan Bacanu
In search of intelligent organizations: Constantin Bratianu, Simona Vasilache and Ionela Jianu (Dumitru)

Influence of culture on decisions in marketing mix in the international context: Constantin Sasu
Euro, subject or instrument of marketing: Florina Pinzaru
An analysis model for the organizational intellectual capital: Constantin Bratianu
A new paradigm in contemporary marketing: relational marketing: Nicolae Pop
Project management - a premise for macroeconomic development: Alina Bargaoanu
Management and marketing university education. Opinions and trust levels of different public categories: Adriana Zait
Organizational culture evolution - problems of structure and competence: Eugenia Campeanu-Sonea and Adrian Sonea
Tourists behavior and nationality - criteria for tourists classification and market segmentation: Dorin Cristian Coita and Alexandru Nedelea
Internal social responsibility and the lohn production. Case study: a small firm from textile industry with foreign capital: Nicoleta Racolta-Paina and Veronica Maria Mateescu
Modern methods for risks identification in risk management: Laura Novac and Petre Brezeanu

A Comparative Analysis of the American and Romanian Business Education Programs: Constantin Bratianu and Christopher L. Shook
Analysis of the satisfaction factors in international cooperation activities with and without capital investment in SMEs: Bernhard Swoboda and Martin Jaeger
Importance of Trust within the Virtual Companies: Dieter J. G. Schneider, Marliese Fladnitzer and Sonja Bidmon
Mission and Social Responsibility of Business Organization: Gh. Gh. Ionescu
Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region: Valentin Munteanu, Ioan Marius Pantea and Petru Stefea
Knowledge Transfer through European Project Management: Gabriela Maria Atanasiu
Marketing in the Public Administration: Alexandru Nedelea
Marketing Specialization in the Sanitary-Veterinary Field: Mihaela Dan (prejmerean)
Impact of the Managerial Communication upon the Work Productivity in Organization: Luminita Lupu and Monica Voicu

Cultural Dimensions in the Romanian Management: Ioan Mihut and Dan Lungescu
Trends in the Marketing Development within the Context of the Knowledge Based Economy: Valerica Olteanu
Professional Mobility and the Human Resources Flexibility - Premises of the Employment Improvement of Labor Force in Industry: Anca Borza, Mirela Popa and Codruta Osoian
Qualitative Methods Used in Market Research: Gabriel Bratucu and Tamara-Oana Bratucu
Management, Efficiency and Efficacy: Ion Verboncu
Employment and the New Challenges: Gh. Gh. Ionescu
CATI: Telephone Interviewing Technique: Carmen Balan
Logistics - Source of Competitivity: Liviu Ilies
Peter F. Drucker - "The Fiery Stake" of the Modern Management: Ioan Mihut