Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 5, issue 4, 2010

STRATEGY MANAGEMENT IN A MULTI-AGENT SYSTEM USING NEURAL NETWORKS FOR INDUCTIVE AND EXPERIENCE-BASED LEARNING: Florin Leon, Andrei D. Leca and Gabriela M. Atanasiu
LACK OF OPTIMISM AMONG MARKETING STUDENTS VS. OTHER STUDENTS: Gregory S. Black and Angelica Bahl
ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS: Camelia C. Micu
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS: Ovidiu Moisescu and Brad Allen
CONSTRUCTION AND DEVELOPMENT LOAN REQUEST. A CASE STUDY: Emmanuel Nicholas Roussakis
RECENT TRENDS IN LIFESTYLE RESEARCH - A LITERATURE REVIEW PERSPECTIVE: Mihaela Dan (prejmerean) and Simona Vasilache
DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES: Varsha Jain, Subhadip Roy, Abhishek Kumar and Anusha Kabra
THE RUGBY COACHAND HIS THREE ROLES IN THE MANAGEMENT OF A RUGBY TEAM: Vlad Roşca

Volume 5, issue 3, 2010

Organizational knowledge creation: Constantin Bratianu and Ivona Orzea
The role of corporate social responsibility in social entrepreneurship: Catalina Mitra and Anca Borza
CEE corporate finance peculiarities: comparative approach in relation with developed countries: Cristina Morar Triandafil and Petre Brezeanu
The relationship between medical literacy and trust in healthcare in Romania: Simona Vasilache
Comparative research on the correlation of the quantum to public funding for the public institutions of higher education and the institutionâ€™s performance within the European Union member states: Rodica Gherghina, Florina Nicolae and Mihaela Mocanu
Descriptive methods of data analysis for marketing data â€“ theoretical and practical considerations: Manuela Rozalia Gabor
Knowledge management in the rugby team: a factor of Englandâ€™s 2003 rugby world cup success: Vlad ROÅžCA

Volume 5, issue 2, 2010

Supply chain management and the Romanian transition: Daniel Glaser-Segura
Marketing as support tool for public administration: Elena Enache and Cristian Morozan
Mapping wisdom as a complex adaptive system: J. Martin Hays
Telling the brand story: including news articles in online promotional strategies: Anca Cristina Micu
Several considerations regarding the online consumer in the 21st century – a theoretical approach: Nicoleta Racolta-Paina and Theodora Alexandra Luca
Mobile Marketing – the marketing for the next generation: Corina Pelau and Patricia Zegreanu
An overview of present research related to the entrepreneurial university: Constantin Bratianu and Stefan Stanciu
Differentiation vs. low cost strategies in Romania: Bogdan Bacanu
Evaluating customer satisfaction in banking services: Irina Bena
Principal component analysis in tourism marketing: Erika Kulcsár

Volume 5, issue 1, 2010

Board composition, process, and activism: evidence within American firms: Scott Scarborough, Jeffrey J. Haynie and Christopher Shook
Determinants of exporting channel integration: an interaction approach: Meng Li
Quality strategies: what are French universities looking for?: Isabelle Bouchardy
Shaping the future of higher education in Romania: challenges and driving factors: Ion Gh. Roşca, Carmen Paunescu and Cristian Pârvan
The ecology of wisdom: J. Martin Hays
Utilization of e-Logistics in multinational companies to overcome difficulties of today’s economic environment: Andrei Angheluta and Carmen Costea
Economic growth, innovation and collaborative research and development activities: Aikaterini Kokkinou
Possible errors in establishing the sample dimensions of survey investigations: Alexandru Isaic-Maniu and Irina Dragan
The main factors on Slovakian consumer’s behavior regarding fast food nutrition: Pavol Kita and Jamal Hasan

Volume 4, issue 4, 2009

Implementing innovation and knowledge management in the Romanian economy: Constantin Bratianu and Simona Vasilache
Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes: Eliza Bivolaru, Robert Andrei and George Vlad Purcaroiu
Valences considering the identification of risks in terms of public internal audit: Aurelia Stefanescu, Eugeniu Turlea and Florin Vaduva
Typological analysis as analysis method of marketing data: Manuela Rozalia Gabor
Relevance of intercultural communication for human resources management: Mihaela Zografi
Design patterns for multi-agent simulations: Stefan Boronea, Florin Leon, Mihai Horia Zaharia and Gabriela M. Atanasiu
Information systems for international business management: Cristina Pop
Mary Kay Ash, the greatest female entrepreneur in American history and business ethics: Gh. Gh. Ionescu and Adina Negrusa
The management of credit risk for individuals and companies loans: Maria Dimitriu and Elena Alexandra Avramescu
Marketing and lifestyle: Nicoleta Cristache
Service quality management as a key for delivering the best tourist experience: Irina Purcarea and Monica Ratiu
Benefits and limits of quality cost concept applied to software industry: Catalin Afrasinei-Zavoianu

Volume 4, issue 3, 2009

Evaluating linear-nonlinear thinking style for knowledge management education: Constantin Bratianu and Simona Vasilache
The management of the enterpriseâ€™s financial structure: Mihaela Tudose
Cost management in the conditions of the actual world financial crisis: Eliza Ştefania Bana and Florin Sgardea
Romanian legislation regarding the regulation of marketing communication: Olimpia Ban and Dorin Coita
Social enterprise and competitiveness: Anca Borza, Razvan Nistor, Catalina Mitra and Ovidiu Bordean
In the mood for a commercial break? A model of consumer response to television commercials during sensitive news: Anca C. Micu, Esther Thorson and Michael Antecol
Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach: Francis Petit
A managerial modernization model in crisis conditions: Ion Verboncu and Ion Purcaru
Desirable typologies of organizational culture in quality management implementation. Communicational findings: Mihaela Alexandra Ionescu and Ştefan Bratosin
Studentâ€™s management â€“ educational activity orientation for supporting and studentâ€™s consciousness: Carmen Elena Stoenoiu, Ioan Abrudan and Sorana Daniela Bolboacă
The internal and external environment analysis of Romanian naval industry with SWOT model: Carmen Gasparotti
Conflicts of interestâ€™s management within credit rating agencies: Cristian Marzavan and Tănase Stamule

Volume 4, issue 2, 2009

Financing of innovations – thresholds and options: Alfred Spielkamp and Christian Rammer
Some considerations about the management of metadata: Viorel Gh. Vodă
Creative economy’s gauges. Romania’s case: Mina Fanea-Ivanovici and Anca Mândruleanu
Corporate governance –assessments and objectives regarding the implementation and assimilation process in Romania: Maria Manolescu, Aureliana Geta Roman, Cleopatra Sendroiu, Georgeta Petre, Alexandra Lazăr and Sorinel Domnişoru
Analysis of the potential of the R & D sector to generate a competitive advantage on a national level: Florin Vaduva, Rodica Gherghina and Ioana Duca
A statistical distribution useful in product life-cycle modeling: Emil Petrescu
Prerequisites for reconsidering the importance of human capital in management: Adelina Palade
Consumer innovativeness: a marketing approach: Costinel Dobre, Anca Dragomir and Gheorghe Preda
APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS: Luminita Nicolescu
An empirical research on the messages transmitted by the universities mottos: Constantin Bratianu and Ştefan Stanciu
Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach: Ion Pârgaru, Aurelia-Felicia Stăncioiu, Nicolae Teodorescu, Oana Maria Rezeanu and Sandel Gronski
Start-up marketing: how to become a player on the B2B services market in Romania: Nicoleta Racolta-Paina and Sorina-Diana Mone
Credit analysis policies in construction project finance: Andra–Maria Vasilescu, Mihaela Dima and Simona Vasilache
Which are the challenges of the corporate finance within East European emerging countries? Overview on the peculiarities of the finance mechanisms: Cristina Morar Triandafil and Petre Brezeanu
Noise in negotiation – towards a typology: Tatiana Segal

Volume 4, issue 1, 2009

Corporate social responsibility and global standardization: sustainable environmental management in the chemical industry: Patricia R. Todd
Student attitudes to entrepreneurship: Christine Volkmann and Kim Oliver Tokarski
Discovering and managing creativity in product development: Radu Mihalcea
Ethnic minority entrepreneurship in Britain: David McEvoy and Khalid Hafeez
An algorithmic approach for modelling customer expectations: Nicolae Pop, Adriana Agapie and Nicolae Teodorescu
Economic and social disparities of Romania in regional and county profile: Constantin Lefter and Cristinel Constantin
Modelling and optimizing multiple attribute decisions by using fuzzy sets: Gh. Gh. Ionescu and Adina Negrusa
Brand management in the context of implementing the "community trademark" concept: Ciprian Pop and Delia RUS Ciurea
A comparative study of women in the european business world: Daniela Istodor

Management & Marketing

On this page

Other volumes

On this page

Other volumes