Differentiation vs. low cost strategies in Romania

Bogdan Bacanu

Management & Marketing, 2010, vol. 5, issue 2

Abstract: The theoretical analysis dealing with the possibilities of supporting certain generic strategies is useful in order to guide the efforts needed to gain a competitive advantage at national level. Subsequently, the problem of this advantage can be taken into account at an international level. In parallel with the theoretical approach, it's important to make an evaluation of the existing situation from the point of view related to the preference for a certain type of strategy, and of the relation between the type of strategy and the level of profitability. An explicit modeling of the effort to define a certain strategy will be guided by the corroborated results of these analyses. The study aims at being a referential framework for an ampler discussion on the theme related to the sustainability of the generic strategies with an extreme positioning on the scale of competitive advantages provided by the cost and differentiation.

Keywords: differentiation strategy; generic strategies; low cost strategy. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/187.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:5:y:2010:i:2:n:7

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().