A statistical distribution useful in product life-cycle modeling

Emil Petrescu
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Emil Petrescu: Petromond Group, Bucharest

Management & Marketing, 2009, vol. 4, issue 2

Abstract: Starting from some recent results presented by Isaic – Maniu and Vodă (2008) regarding the Product Life – Cycle (PLC), we propose here an alternative statistical distribution in order to describe all four phases of a product life span. This distribution is the so-called ALPHA distribution which was formerly used in reliability theory as time-to-failure distribution.

Keywords: PLC (Product Life-Cycle); life span; statistical modeling; Alpha distribution. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:4:y:2009:i:2:n:14

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