Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

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Volume 7, issue 4, 2012

The supply chain as a wholistic system: a case study

Richard H. Priesmeyer, Ray J. Seigfried and Mary Ann Murray

Componentization in three steps. Case study: Opera Plaza Hotel

Adrian Vascu

Links between education, employment and quality of life. The case of Romania

Mirela Ionela Aceleanu

Romanian consumer’s perception on quality of life – sport relationship

Mihaela Constantinescu

Food traceability systems and information sharing in food suply chain

Ionuț Anica-Popa

Major special events: an interpretative literature review

Mihaela-Oana Țară-Lungă

A modern approach of water management in the Danube River basin

Carmen Gasparotti

Project risk simulation methods – a comparative analysis

Constanta-Nicoleta Bodea and Augustin Purnuș

Perception of innovation and consumption in the “Pátria de chuteiras”

Wagner Júnior Ladeira, Rafael Mendes Lübeck and Clécio Falcao Araújo

Intergenerational learning as an entropy driven process

Constantin Bratianu and Ivona Orzea

Internal and external communication within cultural organizations

Kovács Réka and Anca Borza

A new challenge for contemporary marketing – neuromarketing

Nicolae Pop and Ana Maria Iorga

Consumers’ attitude towards viral marketing in Pakistan

Kiani Irshad Zernigah and Kamran Sohail

A discriminant analysis of academic entrepreneurship in Romanian economic and business study programs

Cristina Şerbănică

Towards a conceptual delimitation of academic entrepreneurship

Ramona Cantaragiu

Volume 7, issue 3, 2012

Knowledge transfer in medical education from a teamwork perspective

Constantin Bratianu and Simona Vasilache

Senior year high school pupils’ segmentation based on the benefits and costs considered in decesion making process of educational choices

Mihai Bacila

The determinants of helping behavior in teams

Ana-Maria Godeanu

The impact of integrators on the organizational intellectual capital

Anca Mândruleanu

Apparel acquisition: why more is less?

Weng Marc Lim, Ding Hooi Ting, Wei Yi Wong and Pei Theng Khoo

The search experience credence product classification paradigm in the eyes of the electronic consumer

Delia Sorana Varvara Mityko

The perspectives for environmental management in small and medium accommodation units. The case of Braşov, Romania

Adina Nicoleta Candrea and Gabriel Brătucu

Innovation – a must for the durable development

Andreea Maier, Maria-Mihaela Suărăşan and Felicia Diana Nicoară

Branding cities as educational centres. The role of higher education institutions

Alina-Irina Popescu

Past educational cultures influences on present perceptions of education

Tatiana Segal and Simona Vasilache

Volume 7, issue 2, 2012

The role of emotions and cognitions in post-trial product attitudes: assessing the effects of attribute information for hedonic and utilitarian products

Camelia Micu

The possibility of implementing talent management in the public sector

Angela Vlădescu

New managerial approaches in organizations’ human resources as a result of privatization

Stamule Tănase and Ionut Dragoş Tănase

Understanding consumer values and socialization – a case of luxury products

Weng Marc Lim, Ding Hooi Ting, Pei Theng Khoo and Wei Yi Wong

The Romanian perspective upon the social customer and online social networks

Carmen Acatrinei (Pantea) and Florina Nicoleta Nistor

Influence of foreign direct investments on Supply Chain Management: insights from Russian and Ukrainian agri-food business

Vera Belaya, Taras Gagalyuk and Jon Henrich Hanf

Organizational culture modeling

Valentina Mihaela Ghinea and Constantin Bratianu

Corporate finance theories. Challenges and trajectories

Mihaela Tudose

Higher education reforms in Eastern Europe. A Hungarian-Romanian case study

Simona Vasilache, József Temesi and Alina Mihaela Dima

The Romanian renewable energy microgeneration market

Emil Maxim and Cosmin Ichim

Reconsidering negotiation as a new organizational function: an empirical proposal

Florina Pinzaru and Claudiu Costin

Volume 7, issue 1, 2012

The analysis of conceptual tools for the study of country of origin effect for hybrid offerings

Luminita Nicolescu

Public services – key factor to quality of life

Gina Cristina Dimian and Andreea Barbu

A new methodology for job evaluation – assessment by tasks

Dorin Leonard Nistor

Social networking sites in the Czech Republic: an empirical study

Miroslav Karlíček, Ivan Tomek, Mária Hasprová and Marcela Zamazalová

Models for the internationalization of the business: a diversity-based approach

Victor Danciu

Trends and strategies within the process of academic internationalization

Simona Agoston and Alina Mihaela Dima

Modern business methods of idea generation in the banking sector

Adrian Tantau and Silviu Mateeşescu

Bridging intellectual capital and the competitiveness of nations

Raluca Oprescu

How does the risk preference impact the need for achievement in business contexts

Carmen Păunescu and Ramona Cantaragiu

Brand and product divestiture: a literature review and future research recommendations

Vũ ANH Dũng

Entrepreneurial marketing: a new approach for challenging times

Daniela Ioniţă

Volume 6, issue 4, 2011

A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?

Richard A. Heiens, Larry P. Pleshko and Larry P. Pleshko

Life-style orientation and contents of websites in personas industry

Dauw-Song Zhu, Chih-Te Lin and Chien-Ta (Bruce) Ho

The relation between supply chain performance and supply chain governance practices

Emil Crișan, Ilie Parpucea and Liviu Ilieș

The public clerks and their perception towards work in the Romanian national economy

Tănase Stamule, Marius Văcărelu and Meral Kagitci

Developing human resources through international assignments: a realistic strategy for Romanian employees?

Ruxandra Ciulu

A comparative approach of the generic strategies within the hotel industry: Romania vs. USA

Ovidiu Bordean, Anca Borza and Daniel Glaser-Segura

Barriers in innovation and knowledge management in the Romanian emergent economy

Constantin Bratianu

Clusters of consumer behavior for food and near-food products in Romania

Nicolae Istudor and Corina Pelau

Perceived benefits of customer loyalty programs: validating the scale in the Indian context

Sunny Bose and Venu Gopal Rao

An empirical analysis of after sales service and customer satisfaction

Nazim Hussain, Waheed Akbar Bhatti and Azhar Jilani

A multi-agent system with application in project scheduling

Constanta-Nicoleta Bodea, Ileana Ruxandra Badea and Radu-Ioan Mogoș

The complexity of foreign exchange inter-connectivity with macro-financial related variables: analytical perspective on the CEE markets

Teodor Morar Triandafil

Improving sport brands’ reputation through marketing events

Vlad Roșca

Volume 6, issue 3, 2011

DATA COLLECTION IN ROMANIAN MARKET RESEARCH: A COMPARISON BETWEEN PRICES OF PAPI, CATI AND CAWI

Alina Barbu and Alexandru Isaic-Maniu

PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION

Anselmo Ferreira Vasconcelos

THE ORGANIZATIONAL KNOWLEDGE DYNAMICS (OKD) MODEL. CASE STUDY VODAFONE ROMANIA

Constantin Bratianu and Ivona Orzea

PRODUCER VERSUS RETAIL BRAND STRATEGIES – POSITIONING VECTORS IN CONSUMERS’ MIND

Dan Cristian Dabija

THE IMPACT OF AUTHENTIC LEADERSHIP ON JOB SATISFACTION AND TEAM COMMITMENT

Hassan Darvish and Faezeh Rezaei

PLANNED BEHAVIOR ENTREPRENEURSHIP AND INTENTION TO CREATE A NEW VENTURE AMONG YOUNG GRADUATES

H. Ahmad Mushtaq, Ahmed Imran Hunjra, G.S.K. Niazi, Kashif-Ur-REHMAN and Rauf I. Azam

AN EMPIRICAL INVESTIGATION OF CUSTOMER SATISFACTION AND BEHAVIORAL RESPONSES IN PAKISTANI BANKING SECTOR

Muhammad Ishtiaq Ishaq

THE EFFECT OF COMMITMENT AND MOTIVATION ON HUMAN TALENT AND ITS CONTRIBUTION TO ORGANIZATIONAL PERFORMANCE

Waheed Akbar Bhatti, Sidra Waris, Arshad Zaheer and Kashif -Ur-REHMAN

Volume 6, issue 2, 2011

SURVEY DESIGN USING INDIVIDUAL NUMERICAL SCALES IN THE FRAMEWORK OF ANALYTIC HIERARCHY PROCESSES

Adriana Agapie and Constantin Bratianu

CORPORATE SOCIAL RESPONSIBILITY IN ENGLISH FOOTBALL: HISTORY AND PRESENT

Vlad Roşca

CREATING THE FUTURE KNOWLEDGE WORKER

Ramona Leon

VIRGIL MADGEARU (1887-1940) FOUNDER OF THE ROMANIAN MANAGEMENT

Gheorghe Gh. Ionescu and Mirela Popa

SOCIAL ENTREPRENEURSHIP AND SOCIAL RESPONSIBILITY: COMPARATIVE STUDY

Cătălina Silvia MITRA (crişan) and Anca Borza

NOWADAYS ONLINE CONSUMERS' RIGHTS AND INTERESTS. CASE STUDY- THE ROMANIAN EDUCATED ONLINE YOUNG CONSUMER

Nicoleta Racolta-Paina and Theodora Alexandra Luca

PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD

Ştefan Claudiu Căescu and Ionel Dumitru

DETERMINANTS OF ORGANIZATIONAL PERFORMANCE: THE CASE OF ROMANIA

Corina Gavrea, Liviu Ilieş and Roxana Stegerean

ORGANIZATIONAL COMPETENCE – A DEVELOPMENT FRAMEWORK

Eugenia Câmpeanu-Sonea, Adrian Sonea, Roxana Gabor-Supuran and Anamaria Mureşan

THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN MERGERS AND ACQUISITIONS IN EMERGENT ECONOMIES

Constantin Bratianu and Sorin Anagnoste

Volume 6, issue 1, 2011

EUROPE 2020 STRATEGY – FORECASTING THE LEVEL OF ACHIEVING ITS GOALS BY THE EU MEMBER STATES

Ramona Leon and Panaite Nica

THE RELATION BETWEEN FINANCIAL MANAGEMENT AND CORPORATE GOVERNANCE: ANALYTICAL APPROACH AT THE LEVEL OF THE RISK MANAGEMENT STRATEGIES

Petre Brezeanu and Mohammed Subhi AL Essawi

STOCHASTIC FRONTIER ANALYSIS OF PRODUCTION FUNCTION AND COST FUNCTION ESTIMATION METHODS. STUDY OF EFFICIENCY AT INDUSTRY LEVEL

Iulian Liţă and Tănase Stamule

WHO ARE THE ROMANIAN MANAGERS AND HOW THEY IDENTIFY THEMSELVES?

Florentina Scârneci

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

Richard A. Heiens and Larry P. Pleshko

INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS

Anselmo Ferreira Vasconcelos

MEASURING THE ANTECEDENT EFFECTS OF SERVICE COGNITION AND INTERNET SHOPPING ANXIETY ON CONSUMER SATISFACTION WITH E-TAILING SERVICE

Chengwen Yao and Shuling Liao

ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP

Abhigyan Sarkar

RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND CULTURAL INTELLIGENCE

Agnes Balogh, Zoltán Gaál and Lajos Szabó

EDUCATION – MULTIPLIER OF THE EFFECTS CAUSED BY THE INITIATIVES OF CORPORATE SOCIAL RESPONSIBILITY

Alecxandrina Deaconu, Cătălina Radu and Ramona Puia

BOLOGNA PROCESS TRADE –OFFS. THE PERCEPTION OF THE ROMANIAN ACADEMIC STAFF

Mihaela Dima, Constantin Bratianu, Daniel Glaser-Segura and Kathleen Voges

HIGHER EDUCATION: PUBLIC GOOD OR PUBLIC SERVICE? ANALYSIS FROM THE PERSPECTIVE OF INTERNATIONALIZATION OF EDUCATION

Camelia Stejar