Organizational culture modeling

Valentina Mihaela Ghinea and Constantin Bratianu
Additional contact information
Valentina Mihaela Ghinea: Academy of Economic Studies, Bucharest

Management & Marketing, 2012, vol. 7, issue 2

Abstract: The purpose of this paper is to present a conceptual analysis of organizational culture modeling in the framework of system dynamics. Tom Peters and Robert Waterman demonstrated through their seminal research that organizational culture constitutes one of the most important key success factors in any company trying to achieve excellence in its business. Organizational culture is a strong nonlinear integrator of the organizational intellectual capital acting especially on the emotional knowledge field, and contributing significantly to the motivation of employees. Modeling organizational culture is a challenge due to its complexity and nonlinear phenomena.

Keywords: integrator; modeling; organizational culture; system dynamics. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/266.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:7:y:2012:i:2:n:5

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().