Life-style orientation and contents of websites in personas industry

Dauw-Song Zhu, Chih-Te Lin and Chien-Ta (Bruce) Ho
Additional contact information
Dauw-Song Zhu: Department of Business Administration National Dong Hwa University
Chih-Te Lin: Department of Business administration Nanya Institute of Technology
Chien-Ta (Bruce) Ho: National Chung Hsing University, Taiwan

Management & Marketing, 2011, vol. 6, issue 4

Abstract: Electronic commerce challenges personas companies to design electronic system to increase interaction which leads to retain customers and increase sales. This exploratory study examines the correlation between lifestyle and emphasis on contents of website in personas industry. The study finds that market segment of lifestyle can be divided into four groups: ‘opinion leader’, ‘opinion follower’, ‘conservative’ and ‘challenger’. This paper tries to suggest a checklist to a vendor. We conclude that AIO can be a base of market segment in personas industry. We suggest some important factors which are included of the customized services, the safety of use factors, the store information and the menu illustration. Finally, we also conclude that the first three important factors of websites have significant influences on market segments of personas industry except for the store information factor.

Keywords: AIO; market segmentation; personas industry. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/247.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:6:y:2011:i:4:n:10

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().