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Constantin Bratianu and Sorin Anagnoste ()

Management & Marketing, 2011, vol. 6, issue 2

Abstract: Doing business in an emerging economy is a challenge for any company. Combining the global know-how and the local resources will increase chances for success in any kind of economic activity. The purpose of this research is to analyze the role of transformational leadership in mergers and acquisitions, in emergent economies. More specifically, we shall present the case of the case of an important merger in beer industry on the Romanian market. Merger and acquisitions represent strategies for developing new markets, or for increasing market dominance in old markets. From companies performing mergers and acquisitions viewpoint, these events represent discontinuities in their business life that generates a lot of problems. Since each merger or acquisition is an unique transformational process, the role of transformational leadership is essential. Our research is based on both qualitative and quantitative analyses in order to identify the most important aspects characteristic for emergent economies.

Keywords: change; emerging markets; mergers and acquisitions; transformational leadership. (search for similar items in EconPapers)
Date: 2011
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