EconPapers    
Economics at your fingertips  
 

Qualitative versus quantitative marketing research

Nicolae Teodorescu, Aurelia-Felicia Stancioiu, Laurentiu-Dan Anghel and Diana Maria Vranceanu
Additional contact information
Aurelia-Felicia Stancioiu: Academy of Economic Studies, Bucharest
Diana Maria Vranceanu: Academy of Economic Studies, Bucharest

Management & Marketing, 2007, vol. 2, issue 3

Abstract: Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

Keywords: qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/68.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:3:n:3

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

 
Page updated 2025-03-19
Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:3