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Qualitative versus quantitative marketing research

Nicolae Teodorescu (), Aurelia-Felicia Stancioiu, Laurentiu-Dan Anghel and Diana Maria Vranceanu
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Aurelia-Felicia Stancioiu: Academy of Economic Studies, Bucharest
Diana Maria Vranceanu: Academy of Economic Studies, Bucharest

Management & Marketing, 2007, vol. 2, issue 3

Abstract: Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

Keywords: qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors. (search for similar items in EconPapers)
Date: 2007
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