Romanian academic marketing. Present and perspectives

Nicolae Pop

Management & Marketing, 2008, vol. 3, issue 2

Abstract: This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is a tribute to our professors and researchers who devoted their efforts in developing a new and powerful academic domain.

Keywords: management; marketing; marketing school; Bologna process. (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:3:y:2008:i:2:n:5

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