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THE ANALYSIS OF EFFICIENCY OF INSTRUMENTS USED IN SOP HRD (SECTORAL OPERATIONAL PROGRAMME FOR HUMAN RESOURCES DEVELOPMENT) PROMOTION

Alina Simona Tecău and Ioana Bianca Chiţu
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Alina Simona Tecău: Transilvania University of Brasov
Ioana Bianca Chiţu: Transilvania University of Brasov

Management & Marketing, 2013, vol. 8, issue Special-Issue, 371-378

Abstract: Starting from the presentation of one of the financing instruments proposed by EU for achieving social and economic cohesion, i.e. SOPHRD financed through European Social Fund, with main focus on promotion and information actions financially supported by it, and in the same time considering also the rules to be followed by the SOPHRD intermediate management bodies and by the beneficiaries, this paper aims to bring forward the visibility and impact of such actions over the target audience by presenting the results of a focus group qualitative research carried out among the target audience consisting of beneficiaries of such project.

Keywords: SOPHRD; instruments; visibility; image; efficiency. (search for similar items in EconPapers)
Date: 2013
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