Economics at your fingertips  

Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres

František Križan, Kristína Bilková and Pavol Kita
Additional contact information
František Križan: Comenius University, Bratislava, Slovakia
Kristína Bilková: Comenius University, Bratislava, Slovakia

Management & Marketing, 2014, vol. 9, issue 4

Abstract: The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior of consumers. The aim of this paper is to evaluate the retail industry in the city of Bratislava with a specific focus on shopping centers. The task of this paper is the identification of shopping centers in Bratislava, the spatial diversification and their classification by different aspects. For a more complete view of retailing in Bratislava the paper also focuses on the analysis of consumers’ preferences.

Keywords: urban retailing; shopping centres; shopping preferences; Bratislava; GIS. (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().

Page updated 2020-08-03
Handle: RePEc:eph:journl:v:9:y:2014:i:4:n:7