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THE IMPORTANCE OF COMMUNICATION IN KNOWLEDGE BASED ECONOMY

Alexandrina Cristina Vasile
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Alexandrina Cristina Vasile: Bucharest University of Economic Studies

Management & Marketing, 2013, vol. 8, issue Special-Issue, 403-408

Abstract: The current paper is a conceptual and explorative exercise based on the analysis and comparison of relevant literature and representative studies underlining communication implications in real economical world. The purpose of the article is to clarify the role communication has in companies based on knowledge evolution and how authorities pointed and sustained its significance. It is taken into account the face to face communication, computer mediated communication and their capacity of producing new ideas in companies benefit. Starting from this general background, the present paper explores characteristics and behaviours necessary in knowledge based economy, taking into account the communication and its implication inside the companies. The paper is analysis the effects and implication communication expresses through new technologies and how is affecting people and company environment. Finally it will be taken into account the new perspective communication brings to the world wide economy and which is the trend of latest years investments.

Keywords: face to face communication; computer based communication; knowledge economy; evolution; technology; information. (search for similar items in EconPapers)
Date: 2013
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