Materialism in consumer behavior and marketing: a review
Additional contact information
Manchiraju Srikant: Iowa State University
Management & Marketing, 2013, vol. 8, issue 2
In recent years,materialism has become anincreasingly important topic inconsumer behaviour and marketing.However, several scholars havequestioned the existing materialismconceptualizations, by extension thevarious materialism measures. In thispaper, materialism literature isreviewed extensively. This conceptualpaper comprises of four sections.First, materialism is discussed as asocio-cultural phenomenon as well asan individual phenomenon. Second,materialism as an individualphenomenon based on Larsen et al.(1999) conceptual framework isdiscussed. Third, various materialismconceptualizations in consumerbehaviour and marketing literaturehave been reviewed. Furthermore,ten different materialismmeasurement scales were discussed.Also, their drawbacks are mentioned.Based on the review, it is concludedthat existing materialismconceptualizations and measureshave several shortcomings.Consequently, in the fourth part, anewer materialism conceptualizationproposed by Shrum et al. (2012) isdiscussed. Additionally, theadvantages of the newer definition ofmaterialism over prevailingdefinitions are explained.
Keywords: materialism; perspectives; conceptualizations in consumer behaviour; marketing measurement scales; drawbacks. (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:8:y:2013:i:2:n:5
Access Statistics for this article
Management & Marketing is currently edited by Constantin Bratianu
More articles in Management & Marketing from Economic Publishing House
Series data maintained by Simona Vasilache ().