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CROSS-CULTURAL HOFSTEDE MODEL INDICATORS CHARACTERIZING THE BUSINESS ENVIRONMENT

Adriana RADAN Ungureanu and Diana Rizescu
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Adriana RADAN Ungureanu: Bucharest University of Economic Studies
Diana Rizescu: Bucharest University of Economic Studies

Management & Marketing, 2013, vol. 8, issue Special-Issue, 309-316

Abstract: Globalization has had an effect on the business landscape where there are firms, sectors or regions placed into the business process. Important for a firm is to be included into any value chain and increase its share based on high skills. This will provide a greater GDPC and will increase the health of the economy. Businesses of nowadays created by people in a changing of identity process due to the movements on the contemporary world require an interdisciplinary approach. Organizations are the mirror of the mindset of the individuals involved and the business results are collective interactions. The culture catalyzes the knowledge and the technology in an economical world and is the core explanation for the manner in which institutions are organized. This paper presents the results of an empiric cross-cultural psychological and economic survey which was carried out following the methodology of Geert Hofstede calculating the indices of Hofstede’s cultural dimensions trying to find dependencies between these indices and the economic indicators, GDPC in particular and the value chain that are directly connected. The Hofstede model offers a very fine analysis over the capability of any culture and economic environment to integrate powerful value chains that will support the development of the economy. This model also offers a perspective of the way any country has to follow in order to integrate better into the global economic environment.

Keywords: value chain; culture; Hofstede model; business; relationship economy. (search for similar items in EconPapers)
Date: 2013
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