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Asmus Sven and Ghete Andrada-Iulia
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Asmus Sven: Technische Universität München
Ghete Andrada-Iulia: „Lucian Blaga“ University of Sibiu

Management & Marketing, 2013, vol. 8, issue Special-Issue, 27-36

Abstract: The paper seeks to analyze cultural aspects regarding risk attitudes and gender differences in Romania. The paper is composed out of a literature review, cultural psychology aspects and follows the ideas proposed by Hofstede - who has a very popular study related to value dimensions, and by Trompenaars - who designed a situational questionnaire in order to determine respondents to make decisions in the case of given choices. Moreover, the Romanian culture was also analysed, as it is strongly connected to the research hypotheses. The study has its basis in cultural studies and it is composed out of an empirical analysis with a sample of Romanian students and employees. The respondents received an onlinequestionnaire, designed in Unipark Software and the empirical analysis was conducted in SPSS Statistical Software. The research questions were analyzed by calculating descriptive statistics, conducting correlations, reliability tests and analysis of variance. According to the results, Romanian respondents are risk averse people. Moreover, there were determined gender differences in risk assessment and age was also an important factor in influencing risk preferences.

Keywords: cultural psychology; risk attitudes; gender differences; culture. (search for similar items in EconPapers)
Date: 2013
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