THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY

Codruta Baltescu () and Dana Boşcor
Additional contact information
Dana Boşcor: Transilvania University of Braşov

Management & Marketing, 2013, vol. 8, issue Special-Issue, 45-52

Abstract: The market of hotel services from Romania has been characterized in recent years, by the significant extension of the accommodation offer. The difficulties inherent associated to the setting up of an accommodation unit are multiplied on the period of its functioning, because the essential problem which needs to be solved is to assure the constant flow of customers which can bring the revenues and the expected profitability. The article aims to highlight some specific elements in the management of web pages of the accommodation units, and the ways in which their content is perceived by the customers who use this alternative for information and reservation. In this respect it was organized a quantitative marketing research with the title “Attitudes, opinions and behaviors of the population from Braşov regarding the way in which the web page influences the activity of accommodation units” with the main target of revealing issues regarding the impact of online communication on the potential tourists and finding what improvements and changes can be brought in order to make it more efficient.

Keywords: marketing communication; Internet; web page; tourist information; accomodation units. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.managementmarketing.ro/~store/supliment ... iness_Excellence.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:8:y:2013:i:special-issue:p:45-52

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().