AN ANALYSIS ON CREATING A CONSULTANCY SYSTEM FOR THE CHAMBER OF COMMERCE AND INDUSTRY OF BRAŞOV USING BUSINESS INTELLIGENCE TOOLS
Radu Lixăndroiu and
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Radu Lixăndroiu: Transilvania University of Braşov
Management & Marketing, 2013, vol. 8, issue Special-Issue, 205-210
This analysis aims to create a model for a complex system of decision support that can assist CCIBv (Chamber of Commerce and Industry of Braşov) staff in activities of mentoring local entrepreneurs or individuals willing to conduct economic activities in Braşov county. Besides the data-mining and business intelligence tools, the system proposed will also use geolocation tools and interactive maps. By using these components we will create the possibility to design reports in graphical, digital or mixed format. Based on this information, one could quickly draw the conclusion about which activities are profitable, where they are located and what the trend of that sector is. The results of the system will consist in making more efficient the consultancy services offered by CCIBv to people who want to pursue an economic activity in Brasov, through a thorough analysis of the economic information on the companies in the county and by drawing up reports on the trends in the different economic activities. The use of the new tools for data mining and business intelligence lead to better decisions based on the analysis underlying the large volumes of data and a better understanding of the reports obtained. This is achieved by creating a fully parameterized form of the result lists, which can contain graphs, numerical forms, arrangement of information on the geographical map in an interactive way.
Keywords: business intelligence; data-mining; geolocation; new information technologies. (search for similar items in EconPapers)
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