Study on the convergence of Romanian corporate values with socially desirable values
Simona Vasilache and
Additional contact information
Daniela Şerban: Bucharest University of Economic Studies, Romania
Simona Vasilache: Bucharest University of Economic Studies, Romania
Adelina Bărbălău: Bucharest University of Economic Studies, Romania
Management & Marketing, 2014, vol. 9, issue 2
Our study consists in a dual perspective on corporate values, which relates core corporate values expressed by Romanian companies with corporate values deemed desirable by the Romanian society. To assess the corporate values expressed by companies, the corporate websites of ninety Romanian companies have been surveyed to collect the statements of core corporate values, which were then content analyzed and classified according to their meaning in thirteen general categories. For the purpose of assessing the corporate values desired by the Romanian consumers, a questionnaire was developed based on the categories of values previously identified, and was further sampled to male and female Romanian citizens of all ages. The questionnaire asked the respondents to choose four corporate values (the average number of corporate values expressed by companies) which they considered desirable in the organizational culture of Romanian private and state-owned companies. Based on the observed results, meaningful conclusions and potential recommendations have been formulated.
Keywords: consumer values; social values; questionnaire-based research; social responsibility. (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:9:y:2014:i:2:n:5
Access Statistics for this article
Management & Marketing is currently edited by Constantin Bratianu
More articles in Management & Marketing from Economic Publishing House
Series data maintained by Simona Vasilache ().