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Elena-Cristina Mahika
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Elena-Cristina Mahika: Bucharest University of Economic Studies, Romania

Management & Marketing, 2013, vol. 8, issue Special-Issue, 231-238

Abstract: The understanding of tourist behaviour is vital for the marketing and management activities of a tourism organization. Consumer sovereignty has to be a rule for a company that wants to be profitable and better knowing the behaviour of the consumer represents one of the most important steps in achieving this goal. The aim of this article is to identify the main characteristics of the Romanian tourist behaviour in the 25-35 age category, an interesting category because of all the important events that are taking place in this frame time. The article is based on the findings of an exploratory surveybased research carried out in June 2013 on one hundred Romanian tourists that are in the 25-35 age category. The research is also a starting point for future research in the offline environment of this age category and also for a research of tourist typologies for other age categories.

Keywords: tourist; tourist behaviour; tourist motivation; tourist typologies; 25-35 age category. (search for similar items in EconPapers)
Date: 2013
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