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Marius Radu, Ioana Mureşan and Răzvan Nistor
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Marius Radu: Babeş-Bolyai University of Cluj-Napoca
Ioana Mureşan: Babeş-Bolyai University of Cluj-Napoca
Răzvan Nistor: Babeş-Bolyai University of Cluj-Napoca

Management & Marketing, 2013, vol. 8, issue Special-Issue, 317-326

Abstract: The value of a project can have multiple significances and it can be assessed in a relation with the project stakeholders’ perceptions, assumptions and expectations. When considering a project, the company is usually interested in economic value. This value can be assessed isolated - the outcomes of the project as a black box or it can be assessed in a context - project as a strategic piece of a portfolio, aligned with the company mission. In the current study we used the conjoint analysis with a choicebased approach to assess the value of IT projects as it is perceived by the project team members - 'engine' stakeholders when dealing with projects. Also this paper illustrates how the choice experiments method can be used to assess the project value perceived by team members or other project stakeholders, as the project manager, senior management or product owner.

Keywords: Project; project management; project value; conjoint analysis. (search for similar items in EconPapers)
Date: 2013
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