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Cristina Balteanu, Oana BĂRBULESCU (şeitan), Mihaela Marcu and Daniela Roxana Vuţă
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Oana BĂRBULESCU (şeitan): Transilvania University of Braşov
Mihaela Marcu: Hyperion University of Bucharest
Daniela Roxana Vuţă: Alma Mater University of Sibiu

Management & Marketing, 2013, vol. 8, issue Special-Issue, 37-44

Abstract: Mass marketing is the maximum level of exposure and communication of the campaigns that promote products and services among consumers. It allows, in general, the use of the various technologies for informing the public and, in particular, the use of the Internet, which offers multiple opportunities in terms of the creation and development of a direct relationship between organizations and customers. Although these channels of communication involves essential advantages for the marketing activity, they are also characterized by a high level of vulnerability in relation to certain threats, such as the various methods of fraud, of which the most common are: the frauds targeting businesses, the charity schemes or those regarding the emergency assistance, the foreign lottery and sweepstakes frauds, the investment schemes, the merchandise purchase/product misrepresentation schemes, the psychic/ clairvoyant schemes, the romance schemes, the traditional West African fraud schemes. The awareness of the existence of social danger generated by this type of crimes has led to intensifying the fight against them, in the last decade, they becoming a real source of financing the international terrorism actions.

Keywords: mass marketing; fraud; financing; international terrorism. (search for similar items in EconPapers)
Date: 2013
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